Prada: “The Prada show features a very basic idea of hair,” Guido says. “I was inspired by Visconti films and ballerina dancers. The ballerina-esque bun is minimal, imperfect and really shows off the model’s unique features.”
PRADA KEY PRODUCTS: Redken Flex Move Ability 05, Forceful 23
Marc Jacobs: At Marc Jacobs, Guido says, “the tonality of the haircolor, the makeup and the clothing were all paired together to give a monochromatic hue from head to toe.” KEY PRODUCTS: Redken Hardwear 16, Satinwear 02, Iron Shape 11, Control Addict 28
Céline: “I used Flex Mess Around 10 on the roots to give the hair a bit of hold and texture,” Guido says. “I wanted the product to hold the lines created as I raked my fingers through the hair. This technique made the style feel masculine in a way.”
Céline KEY PRODUCTS: Redken Pillow Proof Blowdry, Guts 10, Flex Mess Around 10, Forceful 23, Shine Flash 02
Dolce & Gabbana: “I created a soft, ethereal hairstyle that was respectful of the way the designers have defined the Dolce & Gabbana woman,” Guido says. “I used a very small amount of product to give the hair some friction and texture, but where it still felt soft.”
Dolce & Gabbana KEY PRODUCTS: Redken Body Full, Pillow Proof Blowdry
Valentino: “The collection this season felt more eclectic, so I wanted the hair at Valentino to be more whimsical and playful,” Guido says. “I created a simple part and added a little bit of height at the crown to give the hair a late ’60s kind of feel.” KEY PRODUCTS: Redken Guts 10, Forceful 23
Redken Creative Consultant Guido sets the trend for fall at these autumn/winter 2014 fashion week shows. —Kristen Heinzinger
PHOTOGRAPHY: COURTESY OF REDKEN
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TAKING IT TO THE STREETS
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