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Simply Irresistable

Texture and technique play starring roles in this beautiful collection from Jonathan De Francesco.

“The inspiration and name for my collection comes from the notion of recherché—a rare quality of refined attractiveness and elegance,” says artist Jonathan De Francesco about his latest body of work for London salon Brooks+Brooks, seen exclusively on these pages. To achieve a fresh styling perspective throughout the shoot, De Francesco thought of hair as fabric, twisting, coiling, curling and coiffing it to perfection with L’Oréal Professionnel products. The finished piece is a modern take on luxe looks that are brimming with texture. “The juxtaposition of the images makes such a strong statement—one that is au courant and simply stunning.”

Photography by Jenny Hands


IMAGE ABOVE - De Francesco imbued this sexy shape with violet tones. “They not only look great on cooler skin tones, but also really make a haircut pop,” he says. 


IMAGE ABOVE - To create this ethereal look, Jonathan De Francesco created directional scalp braids, some bigger and more textured, giving the style a light feel. He then backcombed the hair in the crown to amplify frothy texture and complete the shape.\


IMAGE ABOVE - To achieve this inventive style, De Francesco created symmetrical ripples in the hair that add texture to sleek, glossy strands. 


IMAGE ABOVE - To create this mop-like crop, De Francesco styled a wig, creating dreadlocks before coaxing the twisted strands into the desired shape. 


IMAGE ABOVE - De Francesco created a variety of textures to give the final style a modern feel.


IMAGE ABOVE - To achieve this look, De Francesco created a series of intricate twists and knots that he built into a hat shape.

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About the Author

Kelley Donahue

As Editor in Chief of American Salon, Kelley Donahue reports on all aspects of the professional beauty industry, including salon business-building strategies, seasonal hair and fashion trends, salon services and techniques, and timely issues impacting manufacturers, schools, salons and distributor principals. In addition to conducting photo shoots--one of which was the recipient of an ABBIES Award for Best Magazine Cover--Donahue also travels extensively throughout the U.S. and abroad, sourcing out new trends and representing American Salon at major industry functions and educational events.