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TAKING IT TO THE STREETS

“The inspiration for Bed Head this year is all about finding people that really have their own individual styles," says legendary photographer and TIGI International Creative Director Anthony Mascolo. Keeping that top of mind when shooting the brand's new campaign—seen exclusively on these pages—Mascolo and the TIGI International Creative Team brought in models who already had a very strong look of their own rather booking models whose look required a complete change. "When shooting, we went for an urban kind of feel and gave the shots an Instagram feel," says Mascolo. "Things are seen today in a completely different way than just a photographic collection or a little commercial. The looks are edgier and truly capture what's going on in the world of fashion today." —Kelley Donahue

PHOTOGRAPHY: ANTHONY MASCOLO; makeup: Pat Mascolo, Amy Barrington; fashion styling: Jiv D

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About the Author

Kelley Donahue

As Editor in Chief of American Salon, Kelley Donahue reports on all aspects of the professional beauty industry, including salon business-building strategies, seasonal hair and fashion trends, salon services and techniques, and timely issues impacting manufacturers, schools, salons and distributor principals. In addition to conducting photo shoots--one of which was the recipient of an ABBIES Award for Best Magazine Cover--Donahue also travels extensively throughout the U.S. and abroad, sourcing out new trends and representing American Salon at major industry functions and educational events.