Poolside Beauty Event for New Movie 'Friends With Benefits'
Egg Beauty Labs, Dermalogica, Gelish Gel Polish and Helen of Troy sponsored the 'Friends With Benefits' Thursdays Pool Party on July 21st at Drai’s Day Club at the W Hotel in Hollywood. Number 4 Hair Care, Ibiza Brushes and the four sponsors treated entertainment industry insiders, celebrities, media and social media influencers to their newest products and services.
Dermalogica used Face Mapping zone-by-zone skin analysis on guests and gave MicroZone treatments; Gelish Gel Polish’s celebrity nail artist Kimmie Kyees performed manicures using new colors and technologies; Style Bar Beverly Hills gave mini makeovers and styled guests using Number 4 Hair Care products Hot Tools and; and Number 4 Hair Care debuted and sampled guests with their latest product, Fluoro5 Elixir Restore & Repair Oil. —Kristen Heinzinger