Aloxxi Color Showcased at Stephen Knoll Salon Event
Last night the beauty media was invited to learn about Aloxxi's cutting-edge color line at an event held at the Stephen Knoll Salon, located on Manhattan's tony Madison Avenue on the Upper East Side. At the swank cocktail event, editors received in-depth consultations by Aloxxi and Stephan Knoll colorists to identify their "color personality," a signature shade from the line's permanent or demipermanent collection, while models walked the floor displaying the gorgeous finished results. Aloxxi President and CEO George Schaeffer, who is also the founder of OPI, was on hand as well to answer questions about the company's mission and goals. So what was my color personality? Cioccolato Gelato, a rich, deep cocoa hue. Delish!