The Beauty Bus team celebrates a successful launch event.
The Beauty Bus Foundation (BBF), a nonprofit organization dedicated to enhancing the quality of life for homebound, terminally and chronically ill people by bringing beauty into their lives through complimentary treatments and grooming services, recently celebrated its launch. More than 150 guests attended the event, which featured entertainment by world-renowned violinist Ken Aiso and gift bags full of items from sponsors including Alterna, OPI, Sexy Hair Concepts and Spa Luce. â€œWhen someone is diagnosed with a terminal or chronic illness, their treatment becomes about quality of care,â€ says Alicia Liotta, co-founder of Beauty Bus Foundation. â€œWe believe that quality of life services are an integral part of coping and healing for both the patient and the primary caregiver. The event was a glowing success and has helped us start creating a network of BBF friends and begin to raise the funds needed to bring dignity, smiles, and solace to those who need it most.â€