ColorProof Evolved Color Care, the pioneer of luxury color care and the color care authority, is thrilled to announce the appointment of Alicia Humphrey-Burnett as International Sales Director. In her new role, Alicia will be responsible for the international expansion of ColorProof by identifying new business opportunities and establishing and growing distribution abroad. Under her strategic vision and leadership, she will be responsible for developing strong distributor partnerships overseas and generating international sales growth in key markets. A Los Angeles native, Alicia brings with her over 20 years of experience in the Beauty Industry, including her most recent role as Vice President of International Sales for Sexy Hair Concepts.
“We have incredible potential to grow our current market share worldwide with both new and existing distribution,” says Jim Markham, ColorProof Founder, Product Developer and CEO. “Alicia comes to our team with a wealth of experience and expertise in international sales and we are confident that under her leadership, she will help drive ColorProof through its next stage of growth in all international markets including Europe, Asia, and Central and South America.”
“I am delighted to join such a young, fast-growing company that has already established a proven track record in North America. ColorProof has an incredible heritage and product performance like I’ve never seen before,” says Alicia. “My personal business motto is: Business is built on respect, relationships and results. I look forward to leveraging all three to expand the brand internationally and bring the world ColorProof abroad.”
Please join us in welcoming Alicia to the ColorProof Evolved Color Care team.
ABOUT: We are the Color Care Authority. Nobody knows how to deliver outstanding results for your colored hair better than we do. Our founder, Jim Markham, has led the industry in luxury color care for decades. He pioneered the sulfate-free, salt-free revolution. With ColorProof, we are setting a new standard. Our next generation technology transforms ordinary into extraordinary, and it does it instantly. Not in one week, not in one month. Right-now-this-instant. The proof is in your color.
