Passionate business owners, managers, spa directors and skincare professionals recently gathered at the chic Cosmopolitan Hotel in Las Vegas on August 9-11 for Congress 2015 (its first Congress in seven years) to share revolutionary business concepts and consumer trends, discover the latest products, and demonstrate how to rework the salon space in an evolving retail landscape. “Remember, the bigger the jet, the longer the runway,” says Dermalogica Founder and Chief Visionary Jane Wurwand, who discussed her humble journey that began in 1986 with the goal of creating the top choice for skin care professionals. Dr. Diana Howard, an authority in the skincare arena, along with Director of Global Education Annet King and professional makeup artist Emily Kate Warren, also unveiled four exciting new products: Charcoal Rescue Masque, Ion Active System, HydraBlur Primer, and Skin Soothing Hydration Lotion.
Regional Education Manager Angela Taylor and International Training Manager Geraldine Schefermann were among Dermalogica team members who gave sample demonstrations on innovative ways to drive retail sales through positive interaction and dialogue with clients. They also showed how to use the new products and offered solutions for potential problems that could occur during a treatment.
Other featured guests included author and motivational speaker Stuart Knight, who shared his tips on building successful conversations with clients; hair salon owner Matthew Fairfax, who offered ways to empower women in third world countries by teaching them cosmetology; and Teen Vogue Digital Editorial Director Phillip Picardi, who spoke about communication trends among millennials in beauty.
For more information, visit http://congress.dermalogica.com/.
About: Founded in 1986, Dermalogica is the number one choice of skin care professionals and consumers worldwide. Today, IDI (the International Dermal Institute) is considered the international gold-standard for postgraduate skin and body therapy training with 37 locations worldwide.