Nationwide Styling Event to Promote the Talent & Creativity Behind Goldwell Salons
THINK: How can people discover their local Goldwell salons and the artistic talent behind them?
WHAT IT IS: A special, weeklong promotion designed to keep Goldwell salons top-of-mind among consumers, and help them build lasting connections with local beauty-lovers.
WHEN: October 11-17, 2015
WHY: Hair salons play a vital role in our communities, both as social hubs and places that people can trust to make them look and feel their best. So just as Restaurant Week draws in new clients for restaurant owners, Goldwell’s new Salon Style Week is designed to draw new customers into its partner salons, and at the same time, encourage existing customers to step out of the box and try something new.
Goldwell,is committed to helping their partnering salons grow their businesses. That’s why they have not only created Salon Style Week and committed to supporting it with a major nationwide advertising push and also made it easy for every Goldwell salon to take part. So no matter what part of the country they live in, consumers should be able to find a Goldwell salon and experience its expert, transformative services at a special, limited-time prices.
WHERE TO FIND IT: GoldwellSalonStyleWeek.com. Designed for consumers to learn more about the campaign, explore the incentives and offers and find participating salons in their communities.
Goldwell Salon Style Week highlights:
Personalized Salon Service Menus: Every participating Goldwell salon will create its own menu for Salon Style Week, one that reflects its unique personality and expertise along with any special offers.
Social Media Boosts: To show the world their beautiful creations during Salon Style Week, participating stylists can have their work posted on the Goldwell Facebook page, helping them and their respective salons reach thousands of viewers in seconds.
Rewards for Salon Clients: The clients will receive complimentary gift bags with Goldwell haircare samples. And, if they share a photo of their finished looks via social media, they’ll be automatically entered in Goldwell’s Salon Experience Contest, for a chance to win up to $150 worth of Goldwell haircare products.
About: Kao USA Inc. Salon Division (“Kao Salon Division”) is a business division of Kao USA Inc., which is a wholly-owned subsidiary of Kao Corporation. Kao Salon Division is a thought and trend leader in the professional hair care industry as well as the home of the Goldwell and KMS California brands. The mission of Kao Salon Division is to enrich the lives of stylists, salon owners and their clients through partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.