World AIDS Day is fast-approaching on December 1st.
Each year, Hairdressers Against AIDS hosts a social movement that asks everyone to come together to #cutAIDSshort by pledging to cut a symbolic lock of hair via a photo on social media, or by making a donation to an HIV/AIDS research company. This year, Redken Global Creative Director Guido Palau and Redken Muse Mariacarla Boscono have teamed up to show their support via the attached/below photo.
About: For over 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals. Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken provides salon professionals and consumers the ultimate professional edge. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information, visit RedkenPro.com, like Redken on Facebook or follow us on Twitter, Instagram, Pinterest, Snapchat and Periscope @Redken5thAve.