From now through March 30th, salon professionals and consumers can join John Paul Mitchell System’s co-founder John Paul DeJoria and his wife Eloise as they raise AIDS awareness and bring hope to Africa through the Indieagogo fundraising campaign.
In conjunction with Food4Africa, a non profit organization that manufacturers, packages, and distributes highly nutritional food to needy children in the rural areas of South Africa, the campaign helps to bring more awareness to and help to children who have been orphaned as their parents have died of HIV.
DeJoria has lent his voice and face to the campaign in the videos from the campaign to bring awareness. Additionally the Indieagogo fundraising campaign offers a series of rewards for different donation levels. The rewards include JPMS products, African handicrafts and a private lunch with DeJoria.
See the videos to learn how you can make a difference.