Kérastase Paris Partners with Kate Moss for Styling Products Launch

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Kérastase Paris announced a partnership with world-renowned supermodel Kate Moss in association with the brand’s expansion from haircare to styling products. Moss will serve as the muse for the new collection called “Couture Styling.” Kerastase also enlisted legendary hairstylist and artistic director Luigi Murenu to capture Moss’s beauty and showcase the diverse range of hairstyles the new products can create. The campaign will debut in May in anticipation of the launch of the Couture Styling collection, available this June.