A L’Oréal Professionnel Salon Makes its Hollywood Debut


Muse Salon and Spa, a L’Oréal Professionnel salon in Alpharetta, GA, will be featured in The Joneses, an upcoming Hollywood film starring Demi Moore and David Duchovny. The film includes several scenes shot in the salon, where Moore’s character, Katie Jones, is a regular. The film’s location manager approached owner Daniel Jones with the opportunity after seeing the salon’s interior and deciding it would be a good fit for the movie. Some L’Oréal Professionnel products were also used to style the cast’s hair, and other retail products, including the Série Expert and Texture Expert lines, which are carried by the salon, will make an appearance in the film as well.

--Nancy Lee