Matrix Helps Celebrate Moms
Recently I attended Strut: The Fashionable Mom Show, a premiere event held on the last day of Mercedes-Benz Fashion Week in honor of gorgeous fashionable moms everywhere, and showcasing designer clothes realistic for today's fashionable moms.
Organized by chic mom duo Denise Albert and Melissa Gerstein of The Moms in conjunction with Mom-entum, a division within social media agency, Big Fuel and Getting Gorgeous, the show was hosted by supermodel, and mom herself, Iman.
The Moms ensured that all models walking the catwalk were real moms—all of them looked gorgeous, real and happy as they strutted the catwalk while pushing strollers, tweeting or walking with their children.
To further celebrate motherhood, a handful of designers donated the looks; and Matrix Global Artists Franco Dellagrazia and Daniel Roldan were on hand with their teams to create gorgeous individual looks for the moms.
Colin Walsh, vice president and general manager of Matrix US, one of the sponsors of the show, was thrilled with the event saying how it truly speaks to the company's mission of imagining all you can be. "Moms make kids feel beautiful everyday," said Walsh. "We wanted the chance for our stylists to make the moms look and feel beautiful because feeling good allows you to be capable of doing some really amazing things."
Strut was made by possible as a part of fashion week because of Lincoln Center Fashion Director and IMG Consultant Stephanie Winston Wolkoff. “I have spent nearly two decades immersed in the fashion industry and have been a mother for about half that time,” said Winston Wolkoff. "For me, the worlds of fashion and motherhood are inextricably connected."