Nahm’s fall 2012 collection drew inspiration from the divine fashion elegance of legendary icon, Diana Vreeland. Inspired by 1920s sophistication and simplicity, Jon Reyman, lead stylist for Aveda, created a look of bold simplicity for the presentation-style show.
To get the look, Reyman prepped roots with Aveda Smooth Infusion Style-Prep Smoother to make the hair moldable and smooth before blow-drying it straight. Looking to create some volume before tucking side sections under the thick curl, he applied Volumizing Tonic throughout hair. First smoothing hair out with a bristle brush, he then gently curled hair back with a 1 ¼-inch iron. Before and after securing the curl with pins, Reyman spritzed the style with Control Force Firm Hold Hairspray. —M.R.
The finished look