To coincide with our August cover feature Dark Shadows, showcasing the new Neo Goth collection from Aveda, we reveal the color how-tos of The Violette Look. —Aja Edwards
Color by Ian Michael Black Aveda Artistic Director, Hair Color
Formula 1
Enlightener powder lightener
Formula 2: Damson
Full Spectrum Protective Permanent Creme Hair Color
40g Universal ON
20g Pure Pigment Violet
60g 3 Volume Color Catalyst Creme Developer
Full Spectrum Deep Variant
Enlightener powder lightener
Bright Damson
Full Spectrum Deep Extra-Lift and Deposit Creme Hair Color for Dark Hair
10g Universal ON
9g Dark Red/Violet Pure Tone
1g Dark Blue/Violet Pure Tone
40g 5 Volume Color Catalyst Creme Developer
Step 1: Divide the head into standard quadrants (ear to ear and front to nape). Step
2: Through the back, take a semicircular section from a point 3" above the ear around to a level point on other side. This creates panel 1.
Step 3: Take a semicircular section through the front top of the head. This creates panel 4.
Step 4: The 2 sections on either side create panels 2 and 3.
Step 5: On panel 1, work on a diagonal and apply fine-weave highlights using formula 1. The highlights should incorporate 60% of the hair. Isolate each section with foil.
Step 6: On panels 2 and 3, work vertically up to the center top part and apply fine-weave highlights using formula 1. These highlights should be placed 1/4" back from the front hairline.
Step 7: On panel 4, work on a diagonal and apply fine-weave highlights using formula 1. These highlights should be placed 1/4" back from the front hairline. Isolate each section with foil.
Step 8: Process the hair to the desired level of lift (e.g., yellow); shampoo and blow-dry.
Step 9: Apply formula 2 throughout the head, new growth to ends.
Step 10: Process the hair according to directions. Rinse the hair thoroughly with comfortably hot water to remove the color. Shampoo with color conserveTM shampoo. Apply color conserveTM pHinishTM and rinse again with cool water. Towel-dry the hair well to prepare it for the botanical therapy hair treatment.
Step 11: Apply a botanical therapy hair treatment based on the condition of the hair. For dry hair, perform the moisture treatment using dry remedyTM penetrating moisture. For damaged hair, perform the repair treatment using damage remedyTM penetrating protein. Once the hair treatment has been applied, process at room temperature for 5 minutes and rinse. You do not need to shampoo or condition the hair.