Goldwell has announced that top educator and celebrity stylist Nick Arrojo is endorsing Goldwell color products and using them exclusively in his Arrojo Studio in Manhattan, as well as at trade shows and events, including a special presentation at Goldwell's 2011 Color Zoom Global Event in South Beach, Miami. “Goldwell color products are clearly cutting-edge, but the real attraction to the company is the direction and mindset," Arrojo says. "Goldwell’s vision for the future fits exactly where I want to be—closer to hairdressers.” As part of this new relationship, Arrojo Ambassador Salons will receive special deals and promotions when choosing to use Goldwell color exclusively in their own salons. The Empire Education Group, which has excellent relationships with both Arrojo and Goldwell, will also benefit. "Now that Arrojo and Empire Education Group are both exclusive Goldwell users and advocates, more opportunities can be found that benefit thousands of future professionals,” says KPSS President and CEO Cory Couts.
More details of the relationship between Arrojo and Goldwell will be announced later this year.