In celebration of 25 years in the hair industry, Ouidad reveals new packaging on all products at ouidad.com, Ouidad signature salons in New York City and Santa Monica, and 20 certified Ouidad salons across the country. Ouidad, "the Queen of Curl," commissioned German artist Gisela Goppel to design the curl icon featured on the packaging. The shampoo bottles feature free and flowing curls, the conditioner bottles feature rich and bolded curls and the styling products feature shiny, metallic accents. In addition to new packaging, the bottle sizes have increased to global standards, and new, innovative ingredients like proteins, amino acids, and rare botanicals were added. Says Ouidad, "In product development, there are constant discoveries of ingredients and the advance of new technologies to help classic formulas perform even better."