Haircare company Ouidad teamed up with Dana’s Bakery for a special partnership to promote their brand, launch a new product—the new Wave Create Sea Spray—and to bring potential new clients into their salons.
The bakery created an exclusive Sea Salt Caramel Macaroon in honor of the sea spray. For the month of July, consumers are invited to purchase the Sea Salt Caramel Macaroon pack through Dana’s Bakery website to receive a full size Wave Create Sea Spray and a special offer to Ouidad.com and the Ouidad flagship salons in New York and Santa Monica.
The new Wave Create Sea Spray is enriched with natural seawater and sea salt crystals to turn straight hair into windswept waves. It is free of parabens, sulfates, silicones and synthetic dyes.