Poolside Beauty Event for New Movie 'Friends With Benefits'

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Egg Beauty Labs, Dermalogica, Gelish Gel Polish and Helen of Troy sponsored the  'Friends With Benefits' Thursdays Pool Party on July 21st at Drai’s Day Club at the W Hotel in Hollywood. Number 4 Hair Care, Ibiza Brushes and the four sponsors treated entertainment industry insiders, celebrities, media and social media influencers to their newest products and services.

Dermalogica used Face Mapping zone-by-zone skin analysis on guests and gave MicroZone treatments; Gelish Gel Polish’s celebrity nail artist Kimmie Kyees performed manicures using new colors and technologies; Style Bar Beverly Hills gave mini makeovers and styled guests using Number 4 Hair Care products Hot Tools and; and Number 4 Hair Care debuted and sampled guests with their latest product, Fluoro5 Elixir Restore & Repair Oil. —Kristen Heinzinger

Style Bar Beverly Hills

Dermalogica

Gelish