Repêchage celebrated the Asian launch of its Biolight Collection with a “White Magic” party in Bangkok last fall. Complete with Biolight models and oversized Brightening Daytime Protection Cream lamps, the party properly introduced the product line to a new market, and according to Lydia Sarfati, CEO of Repêchage, the collection is off to a soaring start in Asia.
“The brightening category has already been a tremendous success in the Asian markets,” Sarfati says. “With the professional and clinical results that Biolight safely provides, it is going to be an instant favorite.” The Biolight Collection —comprised of a cleanser, toner, serum, overnight cream, day cream and mask— targets hyper-pigmentation and age spots with active ingredients like plant extracts and rare seaweeds. PBC Marketing Co., Ltd will exclusively distribute the brightening line in Asia. —Jennifer Barnes