TIGI nearly brought the house down when Anthony Mascolo and the TIGI International Creative Team unveiled its edgy new collection, Ricochet, to a standing-room-only crowd of hairdressers last September. Dubbed "World Release 2006," the event was staged at the Mandalay Bay Resort & Casino in Las Vegas. "We wanted to deliver an exciting program and high-impact products," said Chairman/CEOBruno Mascolo. "You can't create today's hairstyles with products from yesterday."
 For the World Release 2006 grand finale, TIGI brilliantly combined a 3-D movie with a live, interactive hair show, the first of its kind in the industry. |
 TIGI's Anthony Mascolo and Paul Joseph (foreground) join members of the International Artistic Team and their models onstage. |
 Anthony needed to stand on a chair in order to style his model. |
 Anthony executes a cut onstage while Bruno Mascolo provides running commentary. |
In addition to catching up on the latest cutting-edge hair and makeup trends, attendees got a chance to check out the new look of Bed Head's Born Cool repackaging and several other hot new products, including S-Factor Flat Iron Shine Spray, Papaya Leave-In Moisture Spray, Smoother Operator Flattening Iron, Professional Shears and Bed Head Hook-Up Mousse Wax. Evening activities included a Sunday night concert by Los Angeles-based rock band Drive A, as well as an awards ceremony honoring five TIGI art team members. It was also announced that Danny Berumen won the S-Factor Surreal Photographic Contest.
 A stylist prepares a model for the fantasy segment. |