Premiere Orlando — June 3-5th
Sam Villa LIVE on Main Stage and Redken Stage Sam Villa Booth (#3053) features Andrew Carruthers and Jesse Linares.
New Product:
Sam Villa Artist Series Professional Blow Dryer
Step up the power and heat when you need it. The new Sam Villa Artist Series Blow Dryer features a powerful AC motor yet is lightweight at just over a pound. The Artist Series Blow Dryer comes with a deep bowl diffuser and two special nozzles for focused heat or maximum airflow. The on/off switch for ions allows you to turn ions ‘on’ for smooth, polished finishing — or ‘off’ to create added volume and texture.”
Education Message:
There’s a rebellious urban feel as looks move from the inner city to the suburbs. It’s all about practical and functional results as silhouettes continue to dip into simplicity mirroring the new lifestyle of the youth movement seeking personal connection in all they do. The past is where we learn and the future is where we apply it. What keeps relatable looks like a shag, bob or pixie connected to the present are designs that have a familiar ring, yet a softer look and modern silhouettes that are loose and inflated for a sense of leisurely ease. The haircut is back with clever structural lines to create interesting surfaces that can be tailored to any design. Contradictions attract attention and add intrigue to looks as the method of layering seems to continue to evolve with detached irregular patterns and clashing fractured layers that are tiered back to front and top to bottom. And yet, simplicity has become more complex as subtle attitudes make hair come alive. Textures have a connection to nature - they’re organic, naturally occurring textures even though they are often created with advanced techniques, products and tools. And, the braid parade continues, the sensibility of the street has inspired a turn towards tighter knots, twist and plaits that hug the head moving into highly contrasted organic textures living side by side in harmony. At Sam Villa, we’re inspired by connection and pledge to be a resource for the linking of ideas, people and the salon industry.
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