David Stanko, lead colorist at Manhattan's Angelo David Salon and haircolor consultant for Redken, has released his first DVD, Lifestyle Coloring. The educational DVD goes beyond expected techniques for business-building and teaches colorists how to develop a more diverse and loyal clientele. Stanko explores the lifestyles every colorist should be familiar with in order to attract and satisfy potential clients who fall within those categories. For example, 20-year old trendsetters can learn to communicate with the uptown crowd, those who have been in business for decades will discover how to tap the youth market and every colorist will master ways to reach the lucrative business client.
Lifestyle Coloring viewers will learn how to:
- Use cultural insights in order to relate to different lifestyle segments
- Develop a signature style, using David Stanko’s Pasta Method of highlighting
- Customize color techniques and specific formulas that are lifestyle-tailored
- Book and re-book, based on what different client groups prefer
Purchase Lifestyle Coloring here.