Complimentary On-Demand Video Education

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Using Online Reviews to Drive Success

Join our expert panelists Nina Kovner, Passion Squared, Michelle Perroton, Demandforce and Matt Beck, Gratitude Salon, for an enlightening discussion of online review platforms and related best practices. Our panel will present and discuss:

  • WHY online reviews matter (in driving referrals & revenue).
  • WHAT the various platform options are & their value to salons.
  • HOW leading salons encourage and manage online reviews.

Sponsored by Demand Force.

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Your Guide to Navigating the Online Landscape

Join panelists Gerard Scarpaci, Hairbrained.me, Nina Kovner, Passion Squared and Rodney Cutler, Cutler Salons for an engaging look into digital and social media best practices for salons and professionals.

Sponsored by L'Oreal Professionals, Redken, Matrix, Essie, Mizani and Style Seat.