Primary Colors

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Joico's International Artistic Director Damien Carney and Vero K-PAK Color Artistic Director Sue Pemberton did not seek inspiration from the worlds of fashion or celebrity when they created the company's latest collection. Instead, they took inspiration from the endless number of elements found in nature, from shapes and textures to the most unexpected color combinations.

 GEOMETRY LESSON Damien Carney studied the physics of lightness versus density that exists in all matter.
GEOMETRY LESSON Damien Carney studied the physics of lightness versus density that exists in all matter.

"Primaries is about looking beyond the manufactured trends our modern, high-tech world produces and looking for pure, raw inspiration in the only place that it still exists: nature," says Carney, who explored the angles and lines of both basic and intricate geometric shapes. While reminiscent of the geometric styles popular in the 1920s or 1980s, the cuts actually take on a whole new level of complexity and originality.

SEEING RED Sue Pemberton was inspired by the contrasting yet complementary qualities of light (warm or cool, bright or soft) that exist in nature.
SEEING RED Sue Pemberton was inspired by the contrasting yet complementary qualities of light (warm or cool, bright or soft) that exist in nature.

Pemberton found inspiration in everything from volcanic ash, pebbles on the beach, desert sand, earth and even rhubarb custard and crème brûlée with raspberries. The result: a refreshingly modern hair collection based on clean lines, fluid movement and vibrant color that is the very essence of spring/summer 2007. —MARIANNE DOUGHERTY