Philip Pelusi introduces Increase and Decrease, two new products that are smartening up styling. With infused organics and state-of-the-art nanotechnology, the products actually change the hair fabric, either turning up the volume on limp locks or taming unruly, wiry hair. "Increase and Decrease actually promote style from the inside out," says Pelusi. Increase adds volume, structure, texture and style ability with ingredients like soy, wheat and silk that help plump hair fabric. The serum bonds with the hair follicle and extends the style until the hair is washed. Decrease transforms coarse, frizzy hair, leaving it smooth, sleek and shiny by decreasing the porosity of damaged hair. Lemon, orange, whortleberry, sugar cane and sugar maple reduce swelling of hair strands, while thermal protectants quickly seal smoothness in and frizzies out. What makes these products really unique is that they're infused with certified organic aloe barbadensis leaf extract, which Pelusi uses in a unique way. The aloe is actually infused with organic herbs that create a resin-free, highly concentrated formula that helps heal and sooth the scalp.