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1 FAROUK SYSTEMS USA

Deep Brilliance Ammonia Free Lightening Powder is a lightening system that lifts hair 1 to 4 levels with the use of a 10 or 20 volume oxygenated developer. Silk protein powder protects and tightens the cuticle during the lifting action, while soymilk proteins and amino acids condition and bond to the hair structure to preserve hair's integrity. 800.237.9175



2 JOICO

Joico's new Style and Finish comprehensive line of products is designed to lift, define, hold and control any hair type or texture. It features a wide range of styling components for a mix-and-match, custom-built look that lasts and contains Joico's advanced Quadramine Complex, a scientifically balanced blend of the same 19 amino acids found in human hair. 800.80.JOICO



3 REDKEN 5TH AVENUE NYC

With new Clear Moisture Instant Polishing Prep by Redken, you can literally spray, brush and go. Designed for normal to dry hair types that desire moisturized and healthy hair without added weight, this product can be used as a daily leave-in treatment and is ideal for those who want to create texture, tame frizz and prevent flyaways. 800.REDKEN8



4 INFRASHINE

Infrashine professional spring curling irons use only real ceramic-infused surfaces and PTFC heaters, which were originally designed by NASA. These premium ceramic tools heat in five seconds, produce evenly controlled heat with no cold spots and adjust to six temperature settings. Use them to smooth even the coarsest hair and create controlled curls, waves or bends, as well as unbelievable shine. 800.865.5576



5 BELSON PRODUCTS

Belson Products introduces the Mega Hot 1-inch AccuSilver Tourmaline LCD Straightening Iron. The AccuSilver heating plates contain natural antimicrobial properties, which cleanse the hair while the tourmaline releases negative ions and gentle infrared heat to help protect the hair while also drying it faster than normal heat. Hair is left cleaner, so styles look silky and healthy in less time. 800.327.8384



6 iTECH

The new iTech Tourmaline dryer contains tourmaline crystals that deliver the most negative ions and far infrared heat, which dries hair from the cortex out, reducing the need for strong wind velocity while still drying hair faster than regular dryers. www.itechproducts.com



7 FAROUK SYSTEMS USA

Farouk Systems USA is launching its new line of professional products called Deep Brilliance. The line includes a complete set of relaxers to service all different hair types and textures. In addition, Deep Brilliance offers both you and your clients the option of having the dual and triple processes involved in a relaxer, color and/or lightening service all on the same day. 800.237.9175



8 OPI

Nails will be super-sparkly this summer as OPI introduces Absolute SparkleFX Pretty Primaries, three bold new colors of AbsoluteFX ChromaTones Precision Color Powders, whose amazing dazzle cannot be created by mixing alone. Featuring Radiant RedFX, Brilliant BlueFX and Sunburst YellowFX, SparkleFX Pretty Primaries promise clients acrylics with long-lasting shimmer and rich dimensional color. 800.341.9999



9 DENNIS BERNARD

Dennis Bernard's Color Filler Insurance is a "power tool" pretreatment for damaged hair, which ensures excellent color results by equaling out the porosity of damaged protein bonds for even color absorption and development. CFI protects against new damage while sealing color in the cortex and adding volume, body and shine. 732.308.3005



10 HELEN OF TROY

Be trendy and travel in style with Helen of Troy's 1875-watt, polka dotted professional dryer and 1-inch ceramic and titanium flat iron with gentle far-infrared heat. The dryer increases moisture absorption through negative ions. The flat iron is gentle but contains quick penetrating, far-infrared heat for more efficient heating, faster styling and glossier, shinier hair. 800.487.8769



11 ZOTOS INTERNATIONAL

Zotos International introduces Texture EFX, the first perm that strengthens hair and eliminates odor with Keratide, a powerful protein complex. Texture EFX is a patented, thio-free, damage-free cysteamine system, a gentle and effective formula with a smaller molecular size and positive magnetic charge that easily and gently penetrates the hair shaft leaving the cuticle damage free. 800.242.WAVE



12 CINDERELLA HAIR

Looking to step into the hair extension business? The Extension Kit from Cinderella Hair offers everything you need, including tools, training hair in a variety of colors, products, instructional videos and a retail maintenance kit. This collection provides the resources you need to sharpen your hair extension skills and bring more revenue opportunities to your bottom line. 800.332.9246.



13 KMS CALIFORNIA

AddVolume is one of nine new product sub-lines recently launched by KMS California. For individuals seeking volume and body in their hair, this unique fusion of eucalyptus and cinnamon helps create much sought-after volume and fullness. 800.237.9175



14 THERMAFUSE

Eight Elixir is a miracle fix for problem hair and scalps that will have you reaching for it time and again.A0Eight Elixir does eight amazing things, including removing topical build-up, volumizing fine hair, clarifying prior to perming, detoxifying and acting as a waterless shampoo. It also eliminates chemical odors, removes organic stains and balances oily scalps. Just spray it in and leave it on. 800.331.HAIR



15 PRODUCT CLUB

Product Club introduces 2-in-1 color brushes, which feature both a metal "rattail" and tint brush all in one unique tool. Simply weave a section of hair with the metal end, then flip the tool around to easily apply color with the brush end. It cuts coloring time in half, and also features a comfortable, ergonomic, no-slip grip. 800.308.3588



16 HAIRART

Courtney, the newest designer miniature mannequin from HairArt, features 100 percent virgin European hair, the finest, most luxurious in the world. Because it's unprocessed, it doesn't require pre-treatment and is extremely flexible. It delivers true results when exposed to heat work, perming or coloring. www.mycourtney.com



17 BLUE COLLAR

Creative Hair Technologies raises the bar for men's grooming products with the introduction of Blue Collar, a new and innovative professional haircare line for men. Blue Collar haircare is designed to celebrate and inspire all hard-working men with its masculine packaging, superior quality formulas and robust mint fragrance. The line includes a Daily Shampoo and Conditioner and Firm Hold Gel. 866.258.2655



18 WELLA CORPORATION

Wella introduces System Professional Sunshine Cream Spray, the perfect sun-protection product to apply before stepping out under the sun. This water-resistant, leave-in spray protects natural or color-treated hair, while conditioning and improving combability. UVA and UVB filters coat the hair like a protective film, preventing the penetration of UV rays and defending the hair from the sun's damage. 800.526.4657



19 ARIUS EICKERT

Soft Set Triple Scissors from Arius Eickert are lightweight and perfect for chipping and point cutting. With ergonomic offset handles, they have a smooth run and work together as one. Add texture and volume to your cuts with these triples. Available in 5.75''. 800.342.5378



20 AWARE PRODUCTS

Aware Products launches its Men's Grooming System, designed exclusively for today's man. This complete haircare and skincare system combines red tea and pomegranate for a powerful antioxidant punch. Vitamins A, C and E replenish the youthful appearance of skin, while spearmint, peppermint and eucalyptus extract soothe and hydrate. 800.BE.AWARE



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American Salon Staff

American Salon Staff