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1 REDKEN 5TH AVENUE NYC

The Redken color team has created an extension to the company's popular Color Gels permanent conditioning haircolor line. New clear and green shades allow colorists to provide their clients with increased precision, control and flexibility when finding a haircolor that's right for them. (800) REDKEN-8.

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2 ALTERNA

Alterna Professional Haircare unites hemp and white tea to de-stress hair. The Hemp Hair Repair Collection is a powerful product line that consists of sulfate-free Shampoo and Conditioner, Weekly Treatment and Split Ends Reconstructor. Chemically treated hair is immediately transformed into healthier hair after using the Hemp Repair Collection. (800) 4-ALTERNA

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3 MATRIX

Just in time for the fall season's fresh new looks, Matrix introduces New ColorSync Violets. Now the line that featured the first demi-permanent creme color with a patented ceramide conditioning and restructuring complex presents four dazzling new shades designed to help rebalance porosity and keep hair strong for seamless, even, brilliant color from roots to ends. (800) 6-MATRIX

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4 AVEDA

Aveda's Caribbean Therapy Bath Bar is a creamy, luxurious soap made with an island-inspired blend of botanicals to uplift and rejuvenate the senses. The lush lather smoothes and nourishes skin with Caribbean mango and cocoa butters. Inspired by the healing plant traditions of the region, Caribbean Therapy calms and elevates the senses to pure tropical bliss. (800) 328-0849

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5 FAROUK SYSTEMS USA

The CHI Ceramic round boar-bristle brush is manufactured with the highest quality 100 percent natural pure boar bristles. All of the bristles are evenly cut to penetrate deeply into any length or texture of hair, and then are placed through a ceramic "cushion" to supply structure, natural softness and the benefits of ceramic technology. (800) 237-9175.

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6 PUREOLOGY

Nanoworks Restorative Hair Treatment is the newest addition to the PureOlogy Essentials System. It uses a proprietary anti-aging complex, combined with advanced Nano Technology, to penetrate deeply to strengthen, hydrate, restore and condition damaged, color-treated hair. (800) 331-1502

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7 OSTER

The Apex detachable blade clipper features the unique Artic Cool Touch detachable blade system, a collection of 11 rust-resistant, cryonyx-coated blades that run up to 25 percent cooler than conventional blades. The Apex also features smart chip technology that senses and adjusts power to meet all hair needs. (800) 887-6682

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8 INFRASHINE

InfraShine is designed for professional hair artists and is tested in salons to give stylists the results they're looking for. Each styling tool uses infrared radiant heat from the ceramic multilayered heating element to maintain and lock in the hair's natural shine. The tools are safe for all types of hair, even dry, damaged or frizzy. Now, with the expanded product line, stylists have more choice and flexibility than ever before. (800) 865-5576

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9 ALAGIO

Alagio introduces the Crazy Curl Balm. This lightweight styling product, enriched with Vitamin E and elastin, strengthens fragile hair, while amino acids and collagen help mend dry, damaged strands for natural, healthy curls. This balm is specifically made to create a tight, crisp curl while protecting and eliminating frizz. Alagio's revolutionary all-day hold formula creates looks that are so natural, your clients are sure to love it. (866) 252-4461

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10 ISO

Take the color plunge with ISO's salon professional i.color line and ISO's Color Preserve shampoo and conditioning haircare regimen. Offer clients the rich reds, bold blondes and vibrant brunettes of i.color, knowing that you can protect and preserve their haircolor longer with ISO Color Preserve Cleanse, Condition and Serum. (800) 805-6426.

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11 WAHL

Only four inches in length, the new Wahl Peanut Clipper features a textured finish and gentle curves that mimic the shape of a peanut shell. It also has a redesigned circuit board and improved motor life. The Wahl Peanut Clipper comes complete with four attachment combs for styling versatility. An optional texturizing blade is available separately, which provides you with further styling options. (815) 825-6325

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12 MOSS INTERNATIONAL

Liquid Pomade from Moss International is unique, offering the flexible hold and gel-like distribution of a traditional pomade in a non-greasy formula. It provides control and style while leaving hair soft and moldable. Sweatproof technology helps protect hair from perspiration, humidity and environmental pollutants. (815) 883-9000

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13 FAROUK SYSTEMS USA

CHI Rocket Professional Hair Dryer is the most revolutionary hair dryer in the industry. This lightweight and quiet dryer utilizes ceramic technology, negative ions, far infrared and low EMF, with 1800 watts for more power and drying action. (800) 237-975

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14 L'ANZA

The Healing Colorcare line from L'anza utilizes the newest technology and the most advanced ingredients to provide the longest lasting haircolor-preserving products on the market. It's the only color care line that protects hair with KB2 (Keratin Bond System 2) to effectively lock in color pigments. A unique Flower Shield Complex provides full-spectrum color protection for all hair shades. (800) 423-0307

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15 MISS CLAIROL

A dramatic red is sometimes hard to come by. Even if you create a perfect shade, the hair can still lack drama or pizzazz. Here's help for this coloring woe: the Miss Clairol Real Reds Collection. These four captivating shades of crimson deliver intense color and incredible shine, every single time. Now you can help your clients achieve the reds they've always wanted. (800) 221-4900.

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16 GRAHAM WEBB

Halo Haircare has introduced the Halo Curl Collection, the only curl regimen to boost both color protection and enhanced shine. The Halo Curl Shampoo, Conditioner and Curl Enhancing Crème are formulated with Halo's exclusive Illuminating Color Protection technology that seals in haircolor to prolong its vibrancy. (800) 456-9322

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17 COLOMER USA

Roux Fermodyl Ampoules are a classic, leave-in conditioning treatment that restores lost moisture and strengthens hair from within, dramatically improving its elasticity, shine and healthy appearance. This intensive deep conditioner delivers concentrated moisture to the hair shaft to help make the hair more resilient to the damaging effects of the environment and chemical processes. (800) 275-7255

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18 ALTERNA

Alterna Professional Haircare introduces the addition of two age-defying styling aids to its Caviar Anti-Aging Collection. Alterna's Caviar Anti-Aging Polishing Serum is a weightless serum that smoothes and adds brilliant shine to hair. Alterna's Caviar Anti-Aging Shine and Define Spray is a dual-purpose non-aerosol finishing spray that provides lustrous shine with control. (888) 4-ALTERNA

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19 ERGO

Ergo Research is offering its annual limited edition blow dryer for City of Hope breast cancer research and education. For each Velecta TGR3600 dryer (decorated with the symbolic pink ribbon denoting breast cancer awareness) the company sells, $20 will be donated to City of Hope to support their efforts in eliminating this disease. (888) ASK-ERGO

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20 CINDERELLA HAIR

Although the company's focus has traditionally been on 100 percent human hair extensions, Cinderella Hair saw the need for a specialty extension and developed Profibre, 20 inches long and in 51 colors (with braids in 13 additional colors). Just like human hair, Profibre never fades, and the strands last the life of the extension. They're sure to create special looks for clients. (800) 332-9246

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21 ALES GROUP

Phytojoba, Phyto 7 and Phytosesame team up against dry hair. The Phytojoba Hydrating Shampoo is a gentle, daily cleanser formulated for dry hair with pure joboba oil and other botanicals, including cornflower. Phytosesame Express Hydrating Conditioner detangles the hair and restores hydrolipidic film. Phyto 7, a daily hydrating cream, eliminates static electricity and fights frizziness without weighing hair down or making it oily. (800) 55-PHYTO

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22 SEXY HAIR CONCEPTS

Big Sexy Lips is a collection of nine dual-ended glosses that create voluptuously full, bee-stung lips in two easy applications without the hassle of cosmetic injections. Available in nine hues, the name of each shade symbolizes one special moment in a woman's life that's sealed with a kiss. (800) 848-3383

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23 ESSIE COSMETICS

Introducing Man-E-Cure, a non-shiny, all-in-one nail product designed with men's needs in mind. Toluene- and formaldehyde-free, this nail protector allows men to have beautiful fingernails and toenails discreetly without the shine of clear polish or buffing! (800) 232-1155

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24 ARIUS EICKERT

The Titanium Prisma is made of 440c stainless steel coated with titanium. With honed hollow blades, it is known for smooth, quiet cutting power. It is extremely light and wonderfully easy to use, with elegant sweeping ergonomic handles. Available in Iridescent titanium colors. (800) 342-5378

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25 BABYLISS

Create beautiful, healthy hair with the compact yet powerful 1900-watt Tourmaline 5000 dryer. Infused with tourmaline, a natural source of negative ions and far-infrared heat, the dryer provides gentle drying for shiny, silky hair. Ultra lightweight (just under 13 ounces) and featuring six heat/speed settings and a cool shot, it reduces wrist and elbow stress while providing great heat and power in the salon. No other professional dryer on the market provides this level of heat and power at this compact size. The low-noise motor provides for a more serene salon environment. (800) 726-4202.

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