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1 FAROUK SYSTEMS USA

The CHI Blondest Blonde Créme Lightener is chemically formulated so silk molecules attach to the hair, rebuilding it throughout the lightening process. It combines the speed of a powder lightener with the conditioning properties of natural oils, creating an ammonia-free creme that will give you precise, predictable results every time. (800) 237-9175.

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2 AVEDA

Aveda Control Granules is a unique, high-performance styling/finishing product that imparts a thick, roughed-up texture and matte finish to all hair types. Encapsulated water droplets and holding ingredients such as black tea and organic aloe, flaxseed, and marshmallow root transform from a powder to an absorbent dry liquid when rubbed in the hands, delivering a disheveled, "rolled-out-of-bed" look to hair. (800) 328-0849.

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3 DENNIS BERNARD

STB Stop the Burn is a conditioning product that protects the hair and scalp from the effects of chemical processes. Chemical burn, skin irritation, peroxide damage, and split ends during perm, color, and bleach services are a thing of the past with STB's unique formula. (800) 541-5456.

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4 JOHN PAUL MITCHELL SYSTEMS

Fifteen new colors have been added to Paul Mitchell the Color, giving hairdressers more creative possibilities than ever before. The comprehensive line, which features low-ammonia technology for smoother, healthier, longer-lasting color, and a beeswax base for brilliant shine and manageability, now includes seven color series, 13 tonal bases, 50 intermixable colors, five highlifts, and five ultra toners. Ask your John Paul Mitchell Systems salon consultant or distributor for details.

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5 AVLON

MoisturColor Conditioner for Color-Treated Hair contains a patented Fiber Strengthening Complex that helps seal hair cuticles, locking in color and minimizing fading. It simultaneously makes hair silky smooth and protects it from sun damage. (800) 33-AVLON.

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6 HELEN OF TROY

Wigo's Digital Ceramic 3-Barrel Waver creates deep, luxurious waves in any type of hair, using gentle infrared heat for faster results. Unique digital controls enhance performance, and the electronic heating system provides extra-quick heat-up and heat regeneration during styling. (800) 480-8832.

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7 COLOMER USA

Roux Fanci-Full Temporary Color Rinse keeps color looking as fresh as if your client just stepped out of the salon. The treatment provides an option for men and women wishing to hide gray hairs, and its special formula guarantees color will not wash out immediately or wind up on your hands. Twenty-six shades offer a wide range for customizing, and the new spray-on form makes application even easier. (800) 933-4303.

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8 SCRUPLES

Clearet Dandruff & Deodorizing Shampoo is a deep-cleansing formula rich in organic and botanical extracts to soothe the scalp and keep hair healthy. The active ingredient-1% pyrithione zinc-helps prevent flaking and itching, while keeping hair smelling fresh all day long. (800) 457-0016.

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9 SALERM

Salerm introduces a new and improved version of the Microcamara, which offers diagnostic solutions for hair and skin from Biokera's treatment line. Microcamara is connected to a computer and can freeze images of your clients, enabling you to easily track the progress of their treatments. (877) 304-4600.

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10 NOLITA

After a long, tough winter, Nolita Moisturizing Color Protection Shampoo and Conditioner is the perfect antidote for hair that's been parched by months of cold weather and excessive indoor heat. Hydrolyzed silk draws in moisture to soften hair; glycerin smoothes and de-frizzes; and hydrolyzed keratin provides extra strength and intense shine. (800) 456-9322.

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American Salon Staff

American Salon Staff