American Salon Staff
Urban Elements Styling Cream from L'anza is a versatile product that adds weight, moist texture, shine, and a medium hold. Use the cream on wet hair with a blow dryer for a structured look or with scrunching for a natural style. Use it on dry hair for texture and separation. (888) 487-3526.
2 L'ORÉAL CLASSIC SALON PRODUCTS
New from L'Oréal Classic Salon Products comes Nature's Therapy Liquid Energy to give fine hair a powerful boost as it revitalizes and strengthens from within. There are three products in the line: Fortifying Shampoo, Fortifying Treatment, and Liquid Mousse Volumizer. (800) 345-5014.
Just in time for fall, Sebastian's Trucco has released its new Notorious Chic Fall 2003 makeup collection. The collection includes the Paparazzi cream palette; C-Note, Platinum, and 24 Karat exquisite velvet eye colors; and Honey Lips and Sugar Sugar Divinyls Lip Glosses for sensual lips. (800) 829-7322.
4 FAROUK SYSTEMS USA
Farouk's Arum line introduces it's latest luxury spa products, the Kiwi Cucumber Collection. Infused with vitamins A, B, C, and E to reduce the effects of stress on hair, the line includes five new products: Color Protecting Shampoo, Color Protecting Conditioner, Straightening Potion, Hand & Body Cleansing Gel, and Pure Sleek to smooth hair, skin, and scalp. (800) 237-9175.
August marks the fifth anniversary of the premiere of Wella's Koleston Perfect Permanent Cr% Haircolor in North America. Since that time, the product has become one of North American hairdressers' favorite permanent haircolors. Its Six-Point-Synergy System creates hair with long-lasting, vibrant color and great condition. Koleston Perfect includes 107 intermixable shades. (800) 829-7322.
To add texture, structure, and shine to today's new layered cuts, try Rusk Being Shocked. This product will grip, bend, and distort the texture of the hair while strengthening and conditioning the cuticle. (800) USE-RUSK.
In tune with the Fall/Winter 2003 fashion trends, OPI is releasing The British Collection, which includes 12 shades for nails and three for lips. The colors range from royal reds to heathery pinks and plums. And it wouldn't be an OPI collection without clever shade names, such as Blushingham Palace, Abbey Rose, and God Save the Queen's Nails. (800) 341-9999.
8 ANDIS COMPANY
Andis's new Power Trim trimmer provides the power and versatility to finish any trimming job accurately and quickly. The motor-driven Power Trim is heavy-duty, cordless, and rechargeable, delivering a powerful performance for fast touch-ups and hair designing. It comes with four comb attachments in 1/16-inch, 1/8-inch, 1/4-inch, and 3/8-inch thicknesses. (800) 558-9441.
9 GRAHAM WEBB
The three products in the Graham Webb Making Waves curl-defining collection are specially formulated to revitalize naturally curly or permed hair. They infuse moisture into the hair to eliminate frizz and create soft, flexible curls. The collection includes Curl Defining Shampoo, Curl Defining Conditioner, and Curl Defining Gel. (800) 456-WEBB.
Perfect for a trip to the beach, Rusk's Sensories Calm Guarana & Ginger Leave-In Detangler rids hair of unruly tangles. The detangler helps maintain the quality and texture of the hair while adding luster and shine. (800) USE-RUSK.
11 HELEN OF TROY
The HotSpa professional facial cleansing system from Helen of Troy is a two-in-one appliance that provides both deep-pore cleansing and skin conditioning with five attachments for dual operation of both a vacuum and a rotation setting. The system is cordless, has several speeds, and is water tight. (800) 480-8832.
12 TURBO POWER
The Twin Turbo 2800 is one of the most powerful dryers on the market today and will dry hair 40 to 50 percent faster than other dryers. The Twin Turbo is made in Italy and has a 2000-hour AC motor. It's the original turbo hairdryer. (888) 715-6100 or (718) 961-0767.
Nexxus's Y Serum Younger Looking Hair Treatment is being called the ultimate treatment for salon services. Y Serum addresses and fixes problems associated with aging hair using amino acids and other anti-aging ingredients. Infusing hair with Y Serum prior to services will prevent damage and dryness. It is also an excellent supplement to mix with other Nexxus prescriptive additives. (800) 444-6399.
Rusk's Ceramic Str8 Iron, a tiny, bullet-style flat iron is made with ceramic plate technology designed to eliminate harmful hot spots. The iron creates smooth, silky hair and eliminates frizz and flyaways. The small size allows you to grab and straighten small sections of hair and achieve today's popular jagged texture. (800) USE-RUSK.
Summer weather can often leave clients' hair frizzy and dull, but Bosley Healthy Hair's new Temporary Smoother will take out the frizz and help styles bounce back. It lets you straighten waves and curls or define curls into soft ringlets and helps sustain the style longer. (800) 978-8776.
With the new Curls Rock Curl Booster from the TIGI Catwalk line, you can blast in massive, flirty curls that are tighter and have a more defined shape, shine, and definition. Spray Curl Booster into wet hair and diffuse or into dry hair to scrunch and re-activate curl. (800) 259-8596 ext. 3.
17 FAROUK SYSTEMS USA
No matter what the season, smooth hands and feet are a must. Farouk's new BioSilk Silkcure is a 60-second spa treatment that contains Dead Sea Salts, pure silk, essential oils, and vitamins. These ingredients ensure proper exfoliation and hydration in 60 seconds. (800) 237-9175.
Matrix's Trix line is designed especially to allow the easy, edgy styling of today's hottest looks. The collection's Dirty Trix is a matte clay for producing messy, separated, chunky, texturized, after-hours styles. (800) 6-MATRIX.
19 TURBO POWER
The new Turbo Power Megaturbo is a very lightweight and powerful blowdryer that comes with a nozzle and pick and a 2000-hour AC motor that lasts longer than regular DC motors. It's the original turbo motor hairdryer. (888) 715-6100 or (718) 961-0767.
20 SEXY HAIR CONCEPTS
Sexy Hair Concepts offers three new products in its Short Sexy Hair line: Play Dirty Wax Master Dry Wax, a spray wax that gives "second day" hair in two minutes; Rough & Ready Styling Gunk, a funky styling custard that gives short hair jagged, erratic texture; and What a Body Ultra Bodifying Blow Dry Gel, a gel that adds volume and shine without feeling tacky. (800) 848-3383.
For Sebastian's 30-year anniversary, the company is celebrating five of its iconic styling products: Wet Form Fitting Gel, the first product to give hair that wet, shiny look; Molding Mud Street Chic Sculpting Bonder, the perfect tool to create a lived-in, beachy, textured look; Shpritz Forte Glam Rock Finishing Spray, a long-lasting, immovable hold spray for "big hair;" Grease Patent Leather Pomade, a non-waxy pomade for sleek, glistening looks; and Potion 9 Wearable Treatment, the first wearable treatment that replenished, revitalized, conditioned, and styled hair throughout the day. (800) 829-7322.
Aveda's new Pure Comfort Eye Makeup Remover is a lightweight, liquid formula that quickly dissolves eye makeup and mascara, leaving skin clean and refreshed. The product is water-based, oil-free, and made with soothing botanical essences. (800) 328-0849.