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1 REDKEN FIFTH AVENUE

Redken's All Soft Silk Fuel is an intensive weekly treatment designed to recondition dry, brittle hair. The product's Interbond Conditioning System delivers avocado oil directly to the hair fiber, leaving a finish that is silky and soft, with supple movement and sleek control. Silk Fuel is absorbed quickly to instantly treat distressed areas for hair that's shiny, strong and frizz-free. 800-REDKEN8

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2 ALTERNA

Alterna's Caviar Anti-Aging Volume Shampoo and Conditioner addresses chemical and environmental assaults and aging in fine, limp hair. Thanks to the latest volumizing technology, the thickness of the hair shaft is noticeably increased. The result is vibrant, voluminous, more youthful-looking hair. 800-4Alterna

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3 DENNIS BERNARD

PCS 30, Protector, Conditioner and Style Aid, is the smart solution for making hairstyling easier and color long-lasting. It cuts styling time by 30 percent, making coarse hair feel smooth and fine hair look full. It should be applied to towel-dried hair after chemical and color services, and it can also be sprayed on dry, finished looks to reactivate and touch-up styles. 732-308-3005

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4 AVEDA

Aveda introduces its Spring/Summer 2006 Face Color Collection. Consisting of three makeup palettes—Air Spun, Color Washed and Sun Spiced—this new collection for skin, eyes, cheeks and lips is inspired by the hottest makeup looks created backstage during Spring 2006 Fashion Week. 800-328-0849

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5 OSTER PROFESSIONAL PRODUCTS

The Solaris dual-speed detachable blade clipper has a lightweight ergonomic design for better balance and control. Like all new Oster clippers and trimmers, it uses the Arctic Cool Touch detachable blade system, which runs up to 25 degrees cooler than conventional Oster blades and comes in 11 different sizes. 800-887-6682

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6 PAUL MITCHELL

New Thicken Up styling liquid is the latest addition to Paul Mitchell's Extra-Body line, for healthy, larger-than-life hair with bendable texture and high shine. Easy to use on either wet or dry hair, Thicken Up's strengthening conditioners and UV protection shield hair from the sun, while leaving it looking and feeling thick and healthy. 800-321-JPMS

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7 FAROUK SYSTEMS

Farouk System's new Deep Brilliance Ceramic Flat Irons provide special care for highly textured hair and multiple benefits, including a pure ceramic heater that produces moist heat to create silky smooth shine and maintain hair's healthy condition, and a versatile all-in-one ergonomic design for less stress on the wrists and arms. 800-237-9175

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8 OPI

Introducing Callus Therapy, one of the products in the new Feet by OPI line. It tames the toughest calluses and helps soothe irritating cracks and other foot problems. Made of a natural fruit extract complex of lemon, orange, apple and sugarcane in combination with salicylic acid and moisturizing shea butter, it softens calluses with daily use. 800-341-9999

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9 YOUR NAME PROFESSIONAL BRANDS

Your Name Cosmetics Safari Mineral Bronzer is composed of three magnificent mineral bronzing powder shades. These multi-effect sheer minerals harmonize to highlight and accent the complexion exactly where you desire it. Loaded with vitamins and minerals, this smooth powder also strengthens and conditions skin while imparting a healthy, natural glow. 800-221-3071

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10 L'ANZA

L'anza announces the Daily Elements line, which further continues Davexlabs' repackaging of its popular L'anza formulations. The line's remarkable KB2 (keratin bond system 2), combined with a fortifying tri-vita complex and revitalizing botanicals, strengthens, replenishes and renews hair, making Daily Elements products the epitome of daily maintenance for healthy hair and scalp. 800-423-0307

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11 PRODUCT CLUB

No need to use two separate tools when only one tool does the job. The 2-in-1 Color Brush combines the features of a metal "rat tail" and a tint brush in one unique tool. The 2-in-1 Color Brush saves time, since hair colorists do not have to change tools to complete the highlighting process.A0Comes in three different colors and an assorted pack of three brushes. 800-308-3588

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12 CINDERELLA HAIR

Although the company's focus has traditionally been 100 percent human hair extensions, Cinderella Hair saw the need for a specialty extension and developed Profibre, 20 inches long and available in 51 colors (with braids in 13 additional colors). Just like human hair, Profibre never fades, and the strands last the life of the extension. Your clients are sure to love the special looks you can create for them. 800-332-9246

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13 BELSON PRODUCTS

Mega Hot by Belson Products introduces the new Professional 1875 Watt AC Ionic Turbo Dryer with Tourmaline. This advanced dryer delivers unbelievable results through the use of negative ions and infrared heat, with an infusion of tourmaline for enhanced conditioning. Hair is left frizz-free, silky and healthy in less time. 800-327-8384

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14 FUDGE

Fudge introduces Head Paint, the new generation of permanent haircolor. Head Paint delivers creative stylists a kaleidoscope of 77 fashion shades that will get your client noticed. It delivers 100 percent gray coverage, with optimum hair conditioning for maximum luster. www.fudge.com

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15 MATRIX

Just in time for Mother's Day, Matrix introduces gift sets featuring the Limited Edition Biolage Hydrating Body Balm. Hydrating Body Balm bathes dry, stressed skin in essential moisture and Biolage's famous fragrance, leaving it radiant, dewy and soft all day long, thanks to natural palm oil lipids. There are five gift sets to chose from, each also featuring Biolage's Haircare Therapie duo. 800-6MATRIX

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16 SO.CAP

The SO.CAP. UltraStar uses ultrasound waves instead of heat to bond real human hair extensions to your client's natural hair. Due to the absence of heat, the 100-percent keratin tipped pre-bonded extensions can be attached extremely close to the scalp for a less visible and longer-lasting bond. 877-855-4247

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17 XION

Xion Herbal Bath pampers hair with a nurturing herbal formula. Its extra gentle, rich and moisturizing lather thoroughly cleanses the hair and scalp while nourishing each strand with the perfect blend of ingredients. Herbal Bath is ideal for dry or chemically treated hair. 800-696-1903

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18 OLIVIA GARDEN

Olivia Garden is pleased to introduce its newest, top-of-the-line, all-purpose professional apron, Pro-Tech. It has everything a stylist could want, including style, performance, quality and useful, innovative features. The Pro Tech apron is sleek, form-fitting and extremely lightweight. 800-922-2301

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19 ARIUS EICKERT

Rising from the ashes, the Phoenix Scissor does it all. These comfortable scissors feature ergonomic offset handles. Triple hand-honed and hollowed ground, the silky smooth run of these convex edge scissors provides the stylist with the perfect tool that will give them an exact cut every time. Available in 5" and 5.75". 800-342-5378.

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20 JOICO

Joico's Color Endure is the three step solution to defend, protect and nourish your vulnerable locks and vibrant new haircolor. Designed for the salon client who is committed to keeping her hue true, Color Endure takes color preservation to an advanced level using Joico's exclusive multi-spectrum defense complex. The regimen includes Shampoo, Conditioner and Leave In Protectant. 800-80-JOICO

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21 SEBASTIAN

Sebastian introduces Threads, a first of its kind flexible microfiber cream that offers the perfect synchronization between the hold of a gel and the malleability of a pomade. It creates texture and separation without the weight, shine without the grease, and dry hold without the stiffness. 800-829-7322

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22 ESSIE

Essie presents six reasons to embark on the path to relaxation with the introduction of the Spring '06 Collection. Made up of six fantastic new nail polish shades, the collection was designed to capture the energy and culture of the Cayman Islands. 800-232-1155

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About the Author

American Salon Staff

American Salon Staff