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1 FAROUK SYSTEMS

With CHI Ceramic Round Brushes, styling and blow-drying hair will never be the same. The CHI Ceramic Round Brushes provide the benefits of ceramic, ionic and far infrared technology to help lock in style and shape. Hair glides smoothly and gently over the round ceramic surface, resulting in less tugging, pulling and breakage. 800-237-9175



2 PUREOLOGY

PureOlogy's NanoWorks Shampoo offers a luxurious cleansing experience with advanced technology and ingredients that release hair's inner beauty, returning it to pristine condition while enhancing color vibrancy and maximizing color retention. This anti-aging, sulfate-free formula offers the most luxurious, extra gentle, extra mild cleanser available. 800-331-1502



3 BIBO

Bibo Cosmetics is giving every girl an excuse to bat her eyes. Get your lashes in gear with Full Effect, Bibo's new mascara, which helps you create bold, beautiful eyes with no smudging or clumping. The all-in-one formula dramatically boosts eyelashes by curling, lengthening, thickening, and defining. 800-456-9322



4 BELSON PRODUCTS

Mega Hot introduces the new Professional Ceramic Tourmaline Ionic Curling Irons. Available in 1", 2", 11BC2", 11BC4", and 3BC4", these advanced curling irons have tourmaline ceramic barrels that emit gentle infrared heat for faster styling with less damage. Other features include a 9-foot swivel cord, rubberized cool tip and thumb press for secure operation, LED temperature indicator and comfortable ergonomic design. 800-327-8384



5 ARIUS-EICKERT

The very dynamic 3D scissor adds dimension to cut through spaces in the edge line. Its convex edges make this scissor excellent for scooping techniques and softening the ends. Offset with a forged rest, the 3D is a very comfortable styling scissor. Available in 6". 800-342-5378



6 SEXY HAIR CONCEPTS

Sexy Hair announces the launch of Simply Sexy Hair Liquid Art Demi Permanent Hair Color for professionals only. Liquid Art's fluid color palette of 20 colors is safe and easy to use. It's ammonia-free, doesn't lift color and gently deposits hues into the hair without damaging it. Processing time is approximately 20 minutes. 800-848-3383



7 WELLA CORPORATION

Wella Introduces System Professional Mattmaxx, a product that allows you to easily create texture for any hair type. This flexible styling cream provides strong hold and allows hair to be easily restyled. It gives hair a matte, textured finish without affecting haircolor. 800-456-9322



8 YOUR NAME PROFESSIONAL BRANDS

Create undeniably dramatic eyes with Your Name's new Luxe CrE8me Liner. A super long-wearing and smudgeproof crE8me liner, it's designed for precision, with a high-tech formula that draws a perfect line without tugging on delicate eyelids. Densely pigmented for maximum impact, this gel crE8me creates a captivating, come-hither look that absolutely will not budge, smudge or fade. 800-221-3071



9 THERMAFUSE

ThermaFuse Strength Shampoo & Condition is a protein-rich duo that sweeps in to rescue fragile hair by pumping up its internal muscle power. Strength Shampoo fortifies from the inside, eliminating frayed ends and smoothing frazzled surfaces. Condition says bye-bye to brittle and hello to detangled shine and manageability, all courtesy of Heat-Smart Complex. Now that's hot! 800-331-HAIR



10 FAROUK SYSTEMS

The CHI revolution continues with the development of CHI Ionic Color Lock Treatment. Its unique formula contains CHI 44 inorganic compounds along with infused silk proteins and a low pH to close the cuticle and prevent color fading. By applying CHI Ionic Color Lock Treatment, the vibrancy of the color and shine is maintained. 800-237-9175



11 MATRIX

Matrix has added Color.smart Gloss & Guard Hairspray, a unique product that offers color and style protection, to its Color.smart Protective Luminating System. The innovative formula gives an incredible high-gloss finish while also securing shape and providing UV inhibitors for complete protection against fading. 800-6MATRIX



12 HALO

The Halo Curl Collection is the only curl regimen to boast both color protection and enhanced shine. With the Halo Curl Shampoo, Conditioner and Curl Enhancing Creme, you can transform natural or permed curls into light-reflecting spirals with smooth, frizz-free contour, weightless volume and luxurious bounce while enjoying the added benefit of UV and thermal protection. 800-456-9322



13 PRODUCT CLUB

The 2-in1 Color Brush combines the features of a metal "rat tail" and a tint brush in one unique tool. No need to use two separate tools when only one tool does the job. The brush saves time, because now colorists don't have to change tools during the highlighting application process.A0It comes in three different colors and in an assorted pack of three. 800-308-3588



14 CINDERELLA HAIR

Add another dimension to the art of hair extensions with Euro Wavy Hair by Cinderella Hair. Euro Wavy Hair is 20-inches long with a medium texture and comes in an endless array of color choices, offering you unlimited possibilities. Now you can choose from straight, body wave and Euro Wavy to create any look imaginable. 800-332-9246



15 GOLDWELL

Goldwell's new Trendline Super Ego is a new flexible styling gum that instantly creates soft lift, texture and shine. It has a lighter texture than a paste, but is more solid than a cream, so it creates body, fullness and volume without weighing the hair down or making it sticky. 800-200-1151



16 PRIVE9

Repair clients' hair with PrivE9 Formuleaux Herbes Intensive Mask, a weekly treatment that delivers strength and nourish-ment to even the driest hair. Formulated with antioxidants that replenish and hydrate, the herbal blend works to heal each strand by restoring elasticity and infusing moisture, making hair easier to comb and creating the perfect foundation for any look. 866-351-1193