Don't Fade Away
Exposure to UV rays and harsh cleansers can take a toll on haircolor, causing it to fade and resulting in dry and damaged strands. With clients becoming increasingly cost-conscious during the economic downturn, it's more important than ever to recommend products for color-treated hair that increase the life of color services.
"Maintaining healthy hair is the best strategy for preventing color fade," says Marianne Knutson, Aveda executive director, haircare and makeup. "Damaged hair does not hold dye molecules as well as healthy hair, and is more susceptible to the harmful effects of exposure to water, UV light and cleansing agents." Aveda's Color Conserve and Sun Care lines contain UV filters that are naturally derived from wintergreen and cinnamon bark oils, plus botanical extracts that moisturize and strengthen color-treated hair.
Sulfates, the harsh detergents found in many shampoos, can also cause haircolor to fade, says Wendy Belanger, artistic director for Pureology. The sulfate-free brand caters to color-treated hair with different needs, such as volume, hydration and smoothing. "By removing harsh detergents from the shampooing process, this ensures that the only thing you are doing is cleansing your hair of daily dirt and oil and not affecting your color," she says.
Check out our selection of color-care shampoos on the following page. —LOTUS ABRAMS
Aveda Color Conserve Shampoo contains natural UV filters and organic babassu betaine for gentle cleansing that won't strip haircolor. aveda.com
J Beverly Hills Fragile Shampoo is formulated with chamomile, nettle and sage botanical extracts to nourish color-treated hair. jbeverlyhills.com
P2 by Philip Pelusi Fade de Phy anti-color fade shampoo is free of parabens, contains powerful antioxidants and protects haircolor from sun damage. philippelusi.com
Phyto Phytocitrus Revitalizing Shampoo harnesses the power of grapefruit to restore the natural pH of colored hair, while UV filters preserve color. phyto.com
Goldwell Dualsenses Color Shampoo with pomegranate extract and UV filters maintains color without weighing hair down. goldwell-northamerica.com
Keune Colored Hair Shampoo is enriched with the company's Solamer UV Protector and sunflower seed extract for lasting color brilliance and shine. keune.com
Joico Color Endure Shampoo, with the Multi-Spectrum Defense Complex, defends against free-radicals and sun damage that can strip pigment. joico.com
Redken Color Extend Shampoo locks out fading agents, like minerals and chemicals in tap water, and extends the life of color. redken.com
TIGI S-factor Color Savvy Sulfate-Free Shampoo tames frizz, adds shine, protects against thermal damage and won't strip color. tigihaircare.com
Barex Italiana ColourLife Shampoo is a hydrating cleanser that provides lasting protection against color oxidization and leaves hair shiny. oloffbeauty.com
Sexy Hair Color Me Sexy ColorSet Volumizing Shampoo is a sulfate-free cleanser that prevents fading and contains thickening agents. sexyhair.com
Rene Furterer Okara Protective Radiance Shampoo contains extracts of okara for hydration and hamamelis for color preservation. renefurterer.com
Enjoy Sulfate-Free Rejuvenating Volumizing Shampoo amplifies fine, thinning strands and is color safe for all hair types (pH 4.5-5.5). enjoyhaircare.com
Pureology Serious Colour Care EssentialRepair Shampoo includes organic olive oil and chamomile botanicals and is free of sulfates. pureology.com
Organic Care Systems Power Build Shampoo strengthens and volumizes fine hair and prevents color fade from UV damage. organic colorsystems.com
Paul Mitchell Color Protect Daily Shampoo strengthens strands and contains sunflower extract to shield hair from UVA and UVB rays. paulmitchell.com
CHI Ionic Color Protector System Sulfate Free Shampoo is a gentle cleanser that utilizes ionic technology to strengthen damaged strands. farouk.com
Wella Professionals Color Preserve Repairing Shampoo contains the P3 Complex to preserve up to 78 percent more haircolor. wellausa.com