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From crafting looks for an ad campaign to collaborating with colleagues on educational shows, a week in Beverly's life is anything but ho-hum.

OCTOBER 3-7, 2005

MONDAY

Work with Philip Schofield on ITV's This Morning for the fifth time this year. Arrive at the studio at 8:30 a.m. to talk through the plan for the morning, which includes doing double makeovers on the X-Factor girls. One has extremely fine hair, so Hairaisers wefts come to the rescue. Then, back to the media office for a quick meeting with the PR team to finalize dates and course details for next year before heading off to Woman & Home magazine. My three beautiful daughters and I are appearing in a feature about mother-daughter relationships.

 Beverly C
Beverly C

TUESDAY

Arrive at 7:30 to do four covers for Your Hair magazine (four covers! they're certainly getting their money's worth out of me!).

WEDNESDAY

Arrive early for a photo shoot with Stuart Weston, who is photographing the new advertising campaign for all Essensuals salon windows. The day goes great with the help of my trusted team, Antony Keen and Stephen Glendinning. I think we do a good job at creating looks that personify the brand image we're aiming for.

THURSDAY

Channel 5 is filming me for a new makeover program called Bride and Groom. Clare from Essensuals is on-hand to make sure the hair looks perfect, while PR director Emma Roberts interviews me for the Toni&Guy Tour. Between all this, I sneak a few minutes to write my column for American Salon, as well as to prepare quotes for YOU and Happy magazines about hair trends. Then it's off to the studio to see how Stephen Fordham, a franchisee for Essensuals Rugby UK, is getting on with his British Hairdressing Award shoot.

FRIDAY

Meet with Phil Smith, a nominee for British Hairdresser of the Year, to look at his superb Award collection. Then, it's time to reply to awaiting e-mails. Hard as it is to find the time, I try to stay on top of every query. Then, at 11, I'm off to Heathrow, along with five trunks of hairpieces, to catch a flight to Austria, where I'll lecture hairdressers for Wella. It's a fabulous opportunity to build interest in our salon group.

I hope you've enjoyed this little "diary" of my week. I look forward to sharing more with you in the next issue of American Salon. In the meantime, I wish you all a happy holiday season.

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Beverly C

Beverly C