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Redken Symposium 2007

Las Vegas was all the more fabulous when a crowd of more than 9,200 beauty industry professionals from around the globe rolled into town for Redken's Symposium 2007. Held at the Mandalay Bay Resort and Casino, the three-day event, whose theme was "Mind Over Attitude," set the stage for advanced learning and uninhibited creativity.



The action-packed agenda kicked off with an exhilarating Grand Opening Ceremony that included the debut of new packaging, acrobats, lively hair demonstrations, a fashion show spotlighting Catherine Malandrino's spring collection and a witty rap number performed by Dr. David Cannell, the R&D wizard behind numerous scientific breakthroughs, who happens to be celebrating 30 beautiful years with the company this year.

"This year's Redken Symposium was unforgettable," says Christine Schuster, senior vice president, education. "The Grand Opening was a source of inspiration and energy for all stylists and a great way to showcase the Redken artists who are dedicated to the industry."



Education was the main focus of the event, with classes that covered the latest trends in color, design and salon business development. "The classes were diverse and encouraged attendees to entertain their innermost aspirations," says Schuster. To wit: Peter Millard discussed the importance of creating a professional salon environment in his "Reinventing Space" segment; George Alderete, Kaz Amor, Chris Moody and Hugo Uria showcased inspiring makeovers during "Image Ignition"; Dhaniel Doud and Deb Rosenberg, whose "Color 911" class was the first to sell out, revealed how to formulate creatively to correct common haircolor headaches; Brent Borreson and Jill Lietz encouraged beauty devotees to "Start with the Finish" to enhance the creative process; and Ellen Lawlor and Brian Washburn shared cutting-edge razor techniques in their presentation, "Blade Control."

For their part, Redken Global Artistic Directors Chris Baran and Kris Sorbie teamed up with acclaimed stylists Suzanne Sturm and Sam Villa to present "Mastery in Motion," a segment designed to help stylists stay ahead of the game. "As teachers, we want to provoke your thoughts and push your creative boundaries," said Baran. "Don't be afraid to use wigs and pieces to push hair and test your ideas and then bring hair back to reality."



After a solid day of learning, hairdressers boogied down at a Monday night bash featuring special performances by rap diva Fergie and DJ Samantha Ronson, who got the crowd into the party spirit. "None of this could have been accomplished without the dedication, organization and planning of everyone who worked behind the event to make it the best Symposium ever," said Schuster.

Matrix Embraces the Future

Matrix kicked off 2007 with a mega-conference in Cancun to unite the company's employees, business partners, top regional sales managers, top store managers and artistic educators. Matrix invited the audience of 1,000 to "embrace the future" and come together to create a successful year. Attendees were also treated to a sneak preview of 2007 launches, culminating in a runway show by Gina Khan for Logics. Her luminous, saturated color creations were complemented by red carpet fashions.



The conference officially inaugurated Matrix Sales University (MSU), a three-year training program for distributor sales consultants and store managers. MSU signifies Matrix's unparalleled investment in its best-in-class business partners. The program aims to elevate the sales force's overall skills base in order to create consultative sales partners that help grow and develop the profitability of salons. The program will be rolled out across the country this spring.

A New Team
A New Team

Joico Creates Picture-Perfect Hair

Everyone knows that looking great is just as important as winning at the Golden Globes. At Joico's three-day, Pre-Golden Globe Awards suite, advisors were available to help the stars get ready for the big night. They created a variety of hairstyles for celebrities using Joico's top products, including the K-PAK Hair Reconstructor and products from the Style and Finish collections. With the help of Joico advisors, many celebrities, including Becki Newton and Tony Plana from Ugly Betty, discovered the art of healthy, picture-perfect hair.



Creative Nail Design Tunes Into the Grammy Awards

Creative Nail Design pampered Grammy Award performers, nominees and presenters with cosmetic bags from designers Stephanie Johnson and MZ Wallace filled with either 50 of Creative Nail Design's hottest nail colors or a complete set of hand-and foot-care creams, scrubs, soaps and lotions. Celebrities, including Ciara, Rihanna, Jennifer Love Hewitt and the girls from Danity Kane, stocked up on their favorite Creative Nail Design products and nail colors.

EXPO Latino

Latino salon and spa owners and other beauty professionals interested in reaching out to Latino customers are encouraged to attend this year's EXPO Latino '07 International Salon and Spa Show, at the Long Beach Convention Center in Long Beach, CA, on July 22–23. expolatino.com




Matrix Mania

Matrix Men and Sports Illustrated magazine celebrated their highly successful six-month integrated partnership on Super Bowl Saturday with Miami's hottest party of the weekend. The party was held at The Fifth nightclub in South Beach and was hosted by sisters Serena and Venus Williams. Attendees ranged from pro athletes to celebrities to supermodels. Hundreds of people stopped by for a stylist consultation at the Matrix Men and Vavoom VIP styling lounge.

Get Inspired with Joico and ISO

For hairdressers in need of improving their skills, Joico has the solution: the company's new Artistic and Motivational Platform Tour (AMP'd), a one-day program co-designed by the Joico and ISO Educational Departments to inspire personal growth, motivation and improve artistry in hairdressers. Led by Daniel Salce, Joico and ISO's national corporate trainer, the AMP'd Tour will be coming to cities nationwide this spring. Call 800/44-JOICO for more information.

Daniel Salce
Daniel Salce

ISO on Televsion

ISO Texture Specialist Francie Sorem recently appeared on Atlanta's popular Meet the Products TV show. One lucky Atlanta native named Katie received a complete ISO hair makeover that covered all five elements of ISO's i.system methodology of design—consultation, cut, straightening, texture, color and finish.

Francie Sorem
Francie Sorem

Sorem cut Katie's long, one-length hair into soft layers and a modern wispy fringe. She first used the ISO Maintamer texture system to smooth her naturally curly hair, leaving it smooth and shiny. She then added warm bronze highlights to the fringe and front side areas using shades from i.color's Bronzed Goddess Shade Collection. She completed the look using styling products from ISO's Tamer and Daily styling collections. "The key objective with every makeover should be to create a look that enhances that person's individual appearance and requires minimal upkeep," says Sorem.

Andis Releases New Educational DVDs

Learn how to perfectly cut hair with the new Andis Experience DVD series that demonstrates step-by-step instructions for three popular hair cuts: The High Bald Fade, Reverse Blending/Clipper-Over-Comb for men and Mid-Length Contemporary Layered Bob for women. Every detail of using Andis hair tools is also demonstrated for each cut, such as the proper positions for clippers and how to use trimmers.

The Ladies Mid-Length Contemporary Layered Bob DVD includes tips on increasing client satisfaction and cutting effi ciency; The Reverse Blending/Clipper-Over-Comb DVD includes instructions on how to properly position clippers, hands and comb.
The Ladies Mid-Length Contemporary Layered Bob DVD includes tips on increasing client satisfaction and cutting effi ciency; The Reverse Blending/Clipper-Over-Comb DVD includes instructions on how to properly position clippers, hands and comb.

"The new DVDs give simple, step-by-step instructions for each haircut," says Fred Koeller, vice president of marketing at Andis. "Even the most experienced stylist or barber will find some useful tips in them. Clipper and trimmer maintenance are also shown in each DVD, so you can see how to get the most out of your tools with proper care." To order, call 800/558-9441.

Professional Beauty Association Hosts Symposium 11

The Professional Beauty Association (PBA) hosted 861 attendees at Symposium 11, a salon and spa business forum, at the San Antonio Marriott Rivercenter. Symposium 11 followed its "Get in the Game" theme by offering salon and spa owners, as well as managers, the opportunity to learn new business strategies, network with other PBA members and attend workshops.

Gene Juarez
Gene Juarez

"Attendees look forward to this event every year, and every member left feeling a little more empowered, educated and well-connected," says Steve Sleeper, executive director of PBA.

The event held two networking sessions: The List Reception, where participants from the PBA's listserve match faces to names from their everyday e-mail networking, and Rookie Orientation, where first-time attendees connect with Symposium alumni. Other events included the Business Expo, which showcased the latest support and equipment for salons and spas, a keynote address from Hall of Fame swimmer Diana Nyad, Lou Tice and many other industry speakers. The newest addition was a series of Roundtable Huddles facilitated by industry experts, where attendees chose various topics to hear about, including winning front desk displays, bonus and 401K plans, opening a second location, creating a winning culture and interviewing new team players.

Juarez accepts the prestigious Industry Passion Award at Symposium 11.
Juarez accepts the prestigious Industry Passion Award at Symposium 11.

Also, Gene Juarez was presented the PBA's prestigious Industry Passion Award for his contributions to the professional salon industry. Juarez is the founder and CEO of eight Gene Juarez Salons & Spas, two cosmetology schools and the Gene Juarez Advanced Training Salon in the Pacific Northwest.

Dermalogica To The Rescue

Celebrities found relief from the snow and cold weather in the Dermalogica Marquee Hospitality Suite at the Sundance Film Festival in Park City, Utah. The Dermalogica team performed on-the-spot skin diagnoses and soothed chapped lips, sunburn, windburn, dehydration and dry skin with a slew of Dermalogica products, including Skin Smoothing Cream, Power Rich, Solar Shield, Ultra Calming Cleanser and Super Sensitive Face Block.

Dermalogica educator Troy Fairchild (left) Face Mapped and consulted dozens of celebrities, including Katherine Heigl of Grey's Anatomy (right).
Dermalogica educator Troy Fairchild (left) Face Mapped and consulted dozens of celebrities, including Katherine Heigl of Grey's Anatomy (right).

NCA Launches All New SalonLife Blog

Looking for a way to connect to the salon industry? Don't miss NCA's all new online resource, the SalonLife blog at salonlife.blogs.ncacares.org.

A blog is a Web page containing short, frequently updated posts of news, opinions, comments and links to Web sites and other blogs that are arranged chronologically. Focusing on everything relating to life as a salon professional, the SalonLife blog discusses topical events and encourages readers—both NCA members and nonmembers—to comment on their industry-related interests and concerns. So far, the SalonLife blog has published industry data regarding licensing, touched on the topic of megabrands, shared letters from members and more.



To view the NCA blog, simply go to salonlife.blogs.ncacares.org and scroll down to move from the latest post to the oldest. To view or add comments, click on the link below each post. The blog is updated two to three times per week and each new posting can be delivered to you by e-mail. To subscribe, enter your e-mail address into the free "subscribe" box and be sure to activate it by responding to the "feedburner" e-mail you will receive after setting up your subscription.

"Whether it's important licensing information, tips on how to build your business or the newest NCA member benefit, blog technology allows us to communicate quickly and interactively with our members and the industry at large," says NCA President Marlene Bridge. "The immediacy of the SalonLife blog lets us reach out in a way we've never been able to do before and takes us to a new level of community interaction."

For more information on the NCA or to become a member, salon professionals can visit
ncacares.org
or call 866/871-0656.

PureOlogy Shines with the Stars

PureOlogy Serious Colour Care went dancing with the stars of the hit ABC-TV show Dancing with the Stars. The company was personally requested to provide the stars, including Mario Lopez and his partner Karina Smirnoff, with hairstyles and products to suit all their hair needs. The Anti-Fade Complex, a unique combination of color intensifying ingredients found in all PureOlogy haircare products, ensures that haircolor looks vibrant and shiny at all times. PureOlogy provided all dancers with personalized gift bags filled with products, such as the NanoWorks Shampoo and Conditioner, that keep the company's promise of "Longer Lasting Hair Colour Guaranteed."

PureOlogy's District Sales Trainer, Cynthia Heisser
PureOlogy's District Sales Trainer, Cynthia Heisser

With Dancing with the Stars' professional dancer Karina Smirnoff; Heisser, with Dancing with the Stars celebrity Jerry Springer.
With Dancing with the Stars' professional dancer Karina Smirnoff; Heisser, with Dancing with the Stars celebrity Jerry Springer.

School's In Session

Paul Mitchell the School recently unveiled its new Corporate School, situated in Sherman Oaks, CA, a suburb near Los Angeles. John Paul DeJoria, John Paul Mitchell Systems CEO; Winn Claybaugh, dean of Paul Mitchell the School; and Paul Mantea, co-owner of the Sherman Oaks Paul Mitchell the School, cut the red ribbon at the opening festivities.

Winn Claybaugh, Paul Mantea, Elena Mantea, John Paul and Eloise DeJoria and Robert Cromeans.
Winn Claybaugh, Paul Mantea, Elena Mantea, John Paul and Eloise DeJoria and Robert Cromeans.

In the works for more than a year, the expansive, 15,000-square-foot steel and glass studio space situated in the Sherman Oaks Galleria, has been designed to train as many as 400 students at a time. The Paul Mitchell the School location will work and educate exclusively with Paul Mitchell products and instructors, and students will follow an aggressive ongoing educational and cultural development program to mirror that of Paul Mitchell the School in Costa Mesa, CA.

As Claybaugh noted, "If our industry is going to attract a higher caliber of future salon professionals, then our educational facilities, curriculum and instructors need to reflect that. John Paul [DeJoria] and I are proud to open the newest Paul Mitchell the School location, providing the industry with another amazing facility that fits that bill."

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American Salon Staff

American Salon Staff