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Creative Connection

Scruples delivered education designed to motivate at its annual event in Minneapolis.

Inspiration, artistry and technical know-how took center stage at the Scruples 2013 Symposium. Held in August at the ultra-chic Radisson Blu Hotels & Resorts in Minneapolis, the event drew a crowd of talented hairdressers from around the world. “We wanted to pull out all the stops to make attendees feel as if they were a part of the Scruples family,” said Scruples Co-president and Creative Director Mia Liguori McHugh.

The event kicked off with a welcome party that was followed by a runway show inspired by au courant fashion trends. Segments such as Hitchcock Nouveaux and the Indie Team collection were a huge hit with the crowd. Also earning high marks was a presentation that gave attendees a sneak peek of the Scruples’ Pearlscriptives line restage, which will debut in 2014. “We’re excited to polish up this beautiful gem so that it shines brightly for 30 more years,” Liguori McHugh said.

Day two’s agenda was filled with look-and-learn sessions led by the Scruples’ Master Design Team, Indie Team and Scruples International Creative Consultant Charlie Price. Attendees had the opportunity to get up close and personal with the artists, learning how to recreate looks from the Masters Collection, as well as consumer-friendly cutting, coloring and styling.

The day wrapped up with a class by Price, Scruples Master Design Team member Katie Nielsen and Director of Education and Scruples Academy Amie Breckenridge Goltz, who got attendees’ creativity flowing with a shoot for Scruples’ Pearl Classic Collection. “We wanted to show how you can break cutting rules with the foundation of Scruples Cutting by Design principles to recreate iconic looks,” Price said. ✂ —Kelley Donahue

CLOCKWISE, FROM TOP: A model in a hands-on class; models with brilliant haircolor earned rave reviews from attendees; Master Design Team members Mark and David Steiner strike a pose with their models; dressed
looks paired with colorful hues in the Hitchcock Nouveaux segment; Tracy Liguori and Mia Liguori McHugh with American Salon’s Kelley Donahue and Brett Vinovich.

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About the Author

Kelley Donahue

As Editor in Chief of American Salon, Kelley Donahue reports on all aspects of the professional beauty industry, including salon business-building strategies, seasonal hair and fashion trends, salon services and techniques, and timely issues impacting manufacturers, schools, salons and distributor principals. In addition to conducting photo shoots--one of which was the recipient of an ABBIES Award for Best Magazine Cover--Donahue also travels extensively throughout the U.S. and abroad, sourcing out new trends and representing American Salon at major industry functions and educational events.