Kim Vo on the Go
In the April issue,
I touched on thermal reconstructors. Since this issue covers smoothing and straightening, it seems only natural to give you some additional information on this amazing technology.
Nothing—absolutely nothing—can give your clients the glossy results that are the heart of a thermal reconstructor's reason for being. Because its primary purpose is to seal the hair cuticle, it maximizes light refraction to deliver a bright shine and silky texture that just can't be matched.
To ensure the thermal reconstruction treatment will stay at its beautiful best for months to come, your clients should practice a specific follow-up care regimen. Rather than simply telling her the dos and don'ts and risking that she might forget something important, I suggest providing her with a printed list of post-treatment rules to enhance the impact of the product and ensure her satisfaction. Here's what I've put together.
For the first three days:
- Do not shampoo or wet hair.
- Apply heat daily using a flat iron or a blow-dryer with a round brush.
- Do not tie hair back into a ponytail or clip. (A loose scrunchie is okay.)
After three days:
- Rinse hair in the shower for at least five minutes.
- Shampoo lightly.
- Use styling products as usual.
- Air-dry or blow-dry with a round brush.
- Do not use a clarifying shampoo, since this will compromise the effectiveness of the product.
I promise you she'll appreciate this extra step. Not only are you providing her with a value-added service, but you're also making it clear that her satisfaction is a top priority. —E-mail Kim Vo at firstname.lastname@example.org.
The sun isn't the only thing getting brighter this season. Celebrity colorist Tracey Cunningham, Redken creative consultant for color, says that going light and bright is a must for blondes this summer. "Blondes always want to play with their haircolor," she says. "I add highlights for dimension and a beachy, lived-in, radiant summer look. Think Cameron Diaz." To achieve this dimensional hue, colorists can use Redken's Blonde Icing Power Lift, part of the new Blonde Glam collection. They can also preserve the color and warm up the tone with Blonde Glam Rich Vanilla Color Enhancer conditioning treatment. —L.M.
PRODUCT CLUB is helping colorists take a walk on the wild side with its new, limited-edition Go Wild! Jungle Print Foil sets. Each box contains 150 sheets of zebra-print foil and 150 sheets of leopard-print foil, plus two free black 2-in-1 color brushes. A portion of the sales proceeds from this promotion will be donated to Noah's Wish Animal Welfare Organization, which provides rescue and recovery services to save animals during disasters. productclub.com —L.M.
Allure has named Brad Johns one of New York City's top colorists 19 times. Vogue dubbed him the Color Czar. And he's been profiled in People. For the past few years Johns has been haircolor director for Elizabeth Arden Red Door Spas in New York City, where his loyal clientele includes artists, actresses, and movers and shakers in the worlds of publishing and business. What Johns wants to do now is share his wealth of experience with other colorists, which is why Arden recently launched the Up Close and Personal tour at the company's flagship salon in New York City. Other cities on the tour include Washington, D.C., and Chicago. If all goes well, there could be a training academy at Red Door in Johns' future. Stay tuned. —M.D.