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A Perfect Ten

When the Redken Exchange first opened its doors in New York City back in 1996 and began providing high-voltage, advanced classes to beauty pros in an intimate setting, it ushered in a whole new way of thinking. This year, about to mark another milestone10-year-anniversary—the 11,000-square-foot facility continues to transform the way the industry learns as it sets new standards in education. To date, more than 15,000 salon aficionados have attended booked-solid sessions like the ever-popular Everything's Included, an intensive three-day, technique-oriented course on cutting, coloring and perfecting looks that change seasonally, as well as Coloring Out of Your Mind!, another three-day course that pushes color and colorists into bold new territories. Now those are some statistics worth celebrating.—K.D.



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About the Author

Kelley Donahue

As Editor in Chief of American Salon, Kelley Donahue reports on all aspects of the professional beauty industry, including salon business-building strategies, seasonal hair and fashion trends, salon services and techniques, and timely issues impacting manufacturers, schools, salons and distributor principals. In addition to conducting photo shoots--one of which was the recipient of an ABBIES Award for Best Magazine Cover--Donahue also travels extensively throughout the U.S. and abroad, sourcing out new trends and representing American Salon at major industry functions and educational events.