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Straightaway

If you've been looking for a creative way to take clients' strands from curly to straight in record time, the search is over. Bio Ionic's ReTeXpress harnesses advanced ionic technology to deliver silky-straight hair in less than 2 hours.



"Time is money in the salon, so we knew we had to come up with something that delivers amazing results faster," says Fernando Romero, the company's founder and president. Here's how it works.

Before
Before

Step 1: Apply Bio Ionic Ion Fixx Hydrating Strengthener over the entire headful of single-process hair. Next, apply Bio Ionic Ion Therapy Smoothing Treatment to the ends; section hair.

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1

Step 2: Generously apply Bio Ionic Retexturizing Cream 1 to 1/4-inch individual sections. Working quickly and making sure the total application time takes no more than 10 minutes, work your way from the crown to the nape, a quarter inch off the scalp to mid-shaft. Apply to the ends and process for the last 5 minutes (the average total processing time is 25 to 45 minutes).

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2

Step 3: After rinsing the Retexturizing Cream 1 from the hair, towel-dry and then blow-dry.

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3

Step 4: Flat iron the individual hair sections, using the Bio Ionic RTX Ionic Straightening Iron on the highest setting.

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4

Step 5: Part hair in quadrants and apply Bio Ionic Neutralizing Cream 2 from the scalp to the ends, making sure the application time does not exceed 7 minutes. Process for 5 to 7 minutes. Rinse completely before applying Super-Hydrator Intensive Reconstructor. For more information, visit www.bioionic.com.

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5
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About the Author

Kelley Donahue

As Editor in Chief of American Salon, Kelley Donahue reports on all aspects of the professional beauty industry, including salon business-building strategies, seasonal hair and fashion trends, salon services and techniques, and timely issues impacting manufacturers, schools, salons and distributor principals. In addition to conducting photo shoots--one of which was the recipient of an ABBIES Award for Best Magazine Cover--Donahue also travels extensively throughout the U.S. and abroad, sourcing out new trends and representing American Salon at major industry functions and educational events.