As Editor in Chief of American Salon, Kelley Donahue reports on all aspects of the professional beauty industry, including salon business-building strategies, seasonal hair and fashion trends, salon services and techniques, and timely issues impacting manufacturers, schools, salons and distributor principals. In addition to conducting photo shoots--one of which was the recipient of an ABBIES Award for Best Magazine Cover--Donahue also travels extensively throughout the U.S. and abroad, sourcing out new trends and representing American Salon at major industry functions and educational events.
Catching the Rays
Sun-kissed, natural and fresh-off-the-beach are the buzzwords for this technique from Goldwell’s We Love Blonde program, which contains all the tools, including product innovation, stylist education and the patented Goldwell Color Cycle, that beauty pros need to make their salon as a go-to blonde destination. Created by Artistic Director John Simpson, the look utilizes Goldwell’s new freehand method, which is perfect for clients who don’t like the look of classic highlights but want soft and natural-looking effects. Here, Simpson unveils how to achieve the hue.
1. Use DualSenses Color Structure Equalizer on the hair to optimize color deposit and equalize structural differences.
2. Divide hair into sections.
3. Starting at the nape, alternately apply Formulas A and B using the freehand technique. “The color formula is being applied to individual strands by using a brush and bowl, and handpainting the section in a creative, individual and diffused way,” Simpson says. If required, use cling film or plastic wrap to prevent bleeding and overlap and protect sections.
4. Observe the processing time, then shampoo. Apply Elumen Prepare onto towel-dried hair. Blow-dry the hair.
5. On the entire head of hair, apply Formula C to tone. Observe the processing time, then rinse. Shampoo with Elumen Wash. Apply Elumen Lock to seal the color, finishing with Elumen Wash and Elumen Treat.
6. To create the fresh-off-the-beach look seen here, apply a hazelnut-sized amount of StyleSign Glamour Whip Brilliance Styling Mousse onto dry hair. Finish with StyleSign Diamond Gloss. ✂ —Kelley Donahue
On virgin hair
Midlengths and ends: 7G (naturally lightened)
Formula A: SilkLift Strong 35 ml Conditioning Cream 6 percent (20-volume Developer) plus one scoop of High Performance Lightener and three pumps of Intensive Conditioning Serum Concentrate
Formula B: Nectaya HiBlond Control Shades 40 ml Lotion 12 percent (40-volume Developer) mixed with 20 ml 11P
Formula C: Elumen Hair Color 80 ml NB@10