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Mercedes-Benz Fashion Week Spring 2014 NYC: Honor

Sep 05 2013 | By Jolene Turner
Giovanna Randall, the head designer and CEO of Honor, imagined fireflies in a forest of birch trees at the darkest hour before dawn for the Honor Spring 2014 collection. The idea was the...
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Mercedes-Benz Fashion Week Fall 2013 NYC: Derek Lam

Feb 11 2013 | By Kristen Heinzinger
The buzzword at Derek Lam’s Fall/Winter 2013 show was “bohemian minimalism,” and clothes featured structure with silhouettes and texture for an overall casual but luxurious quality. Stationed in the...
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Mercedes-Benz Fashion Week Spring 2013 NYC: Diane von Furstenburg

Sep 10 2012 | By Lotus Abrams
No two hair looks were the same at Diane von Furstenberg's spring 2013 show. Lead stylist for Phyto Orlando Pita created individual styles for each model ranging from tight curls to pin-straight...
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Fred Segal Salon Partners with PHYTO, Opens Blow Dry Lounge

Jun 18 2012 | By Contributor
The new Blow Dry Lounge at Fred Segal Salon. The Fred Segal Salon in Santa Monica, California has recently undertaken an extensive renovation, and with a new partnership with botanical brand...
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Jane Seymour and celebrity stylist Marie Ferro with donation product baskets from participating industry companies.

Industry Leaders Join Star-Studded Open Heart Event

May 01 2012 | By Contributor
Major beauty industry players Malibu C, KMS California, Goldwell, Paul Mitchell and Phyto joined award-winning actress and philanthropist Jane Seymour and her husband, director, producer and writer,...
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Mercedes-Benz Fall 2012 Fashion Week NYC: Diane Von Furstenberg

Feb 12 2012 | By Contributor
Orlando Pita perfects the polished look The inspiration behind Diane Von Furstenberg’s fall 2012 collection was surrealism. She wanted to capture a sense of juxtaposition described by lead...
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Mercedes-Benz Spring ’12 Fashion Week NYC: Derek Lam

Sep 12 2011 | By Contributor
Orlando Pita for T3 and Phyto styles hair at Derek Lam's spring show Lead stylist for Phyto Orlando Pita found his hair inspiration for Derek Lam’s spring show, held at the Stage at Lincoln...
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Phyto Teaming up with Yves Durif at Wanderlust Festival 2011

Jun 14 2011 | By Contributor
Botanical hair care experts Phyto is teaming up with celebrity stylist Yves Durif of his namesake salon to offer eco-chic beauty at the new eco-conscious, music-and-yoga-themed Wanderlust festival,...
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Get the Look: Megan Fox at the Golden Globes

Jan 19 2011 | By Contributor
In true Hollywood style, hairstylist Andy Lecompte created a soft, classic look to complement Megan Fox’s elegant one-strap gown.To achieve her voluminous waves, Lecompte prepped Fox’s hair with...
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Mercedes-Benz Fashion Week Spring '11 NYC: Odd Molly

Sep 16 2010 | By Lotus Abrams
At Odd Molly's whimsical show at Lincoln Center, lead hairstylist for Phyto Brent Lowler infused side-swept braids with a flash of color by weaving one of 10 different shades of extensions into the...
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