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Wella Professionals

The Hunger Games: Catching Fire with The Doves Behind the Scenes, Part 1

Nov 01 2013 | By Jolene Turner
In the November issue of American Salon we featured Neo Classic, a new futuristically inspired collection by Wella Professionals artists and global embassadors for Hairdreams Extensions Christopher...
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Tune In to Wella Professionals 2014 Trend Vision Live Show

Oct 31 2013 | By Lisa Bruckenstein
Each year Wella Professionals provide stylists with inspiration and cutting-edge hair fashion through the much anticipated Trend Vision Competition. This year the brand will spotlight two trends for...
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Auction now open! 12 Dresses X 12 Designers for Hope Is In Style

Jul 11 2013 | By Jolene Turner
  The auction is now open! BID HERE to make your salon a symbol of hope. In support of City of Hope and the national Professional Salon Industry Spirit of Life Award campaign, Hope...
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Wella Professionals Welcomes New Celebrity Color Ambassador Jennifer J.

Jul 10 2013 | By Lisa Bruckenstein
Wella Professionals is pleased to announce that Jennifer J, owner of Juan Jaun Salons in Los Angeles, is joining the team as the new Celebrity Color Ambassador. With more than 15 years of experience...
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Sementilli Secures Top Education Post for Wella

Jun 28 2013 | By Jolene Turner
Fabio Sementilli Reuben Carranza, CEO of Wella North America, today announced the promotion of Fabio Sementilli to the post of Vice President of Education for Wella, the Salon Professional...
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Cosmetologists Chicago Gives Back to Salon Professionals in Need

Jun 05 2013 | By Lisa Bruckenstein
  Joseph Cartagena (left), President of Cosmetologists Chicago, with Elite Concepts Salon owner,Tony Fanelli , celebrating the re-opening of the salon after Hurricane Sandy...
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City of Hope to Honor Wella's Reuben Carranza

May 27 2013 | By Jolene Turner
City of Hope's National Professional Salon Industry will be honoring Reuben Carranza, CEO of Wella North America, the Salon Professional Division of P&G, with the Spirit of Life Award at the...
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Get the Look: Red Carpet Punk for Met Gala

May 14 2013 | By Contributor
Year after year, the Costume Institute Benefit Gala at the Metropolitan Museum of Art in New York City brings together fashion’s elite to celebrate the museum’s latest exhibition in high style. This...
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Beauty Changes Lives Foundation Announces Vidal Sassoon Scholarship Winners

May 09 2013 | By Contributor
The Beauty Changes Lives (BCL) Foundation is helping the Vidal Sassoon legacy live on by funding education for the next generation of hairdressers; also a perfect way to commemorate the beauty icon’s...
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The 2013 Academy Awards: Star Stylists Share How to Get Our Favorite Looks

Feb 28 2013 | By Contributor
Award season came to a glamorous close with the 2013 Academy Awards on Sunday; actresses pulled out all the stops with intricate updos and expansive, haute couture gowns. Here, we share some of our...
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