The Wire - October 2013
Redken Holds Color Rebel Contest
Redken is calling licensed stylists and cosmetology students to enter its Color Rebel Contest, running through November 15. Entries must showcase looks using Redken haircolor and incorporate technical skills for results that have wide consumer appeal and include before and after photos of the model; a brief description of the technique and the formulas to create the look; and an explanation of why it’s the next big trend. Four winners total from two categories—Street Style and Classic Contemporary—will be awarded a grand prize that includes a trip for two to the 2014 Redken Symposium Europe in London in February, as well as airfare, hotel accommodations and registration. “We’re inspired by our Redken Tribe, who spread their creativity and passion for haircolor around the nation every day,” said Kelly Conroy, director of education development for Redken. “We want to give all stylists the chance to showcase their inner haircolor rebel and be a part of the Redken Tribe.” Judges include celebrity stylists Kris Sorbie and Tracey Cunningham, as well as Sheri Doss, vice president of education for Redken and Pureology, and American Salon Editor in Chief Kelley Donahue. Entrants can access the online entry form at redken.com. —C.R.
PBA Supports Campaign to Stop Domestic Violence
October marks National Domestic Violence Awareness Month, and in response the Professional Beauty Association (PBA) is calling on beauty professionals to support Cut It Out’s Give The Power Back Fundraising and Awareness Drive and seize the opportunity to host a fundraiser in October to bring attention to domestic violence. Cut It Out is a program of the Salons Against Domestic Abuse, an ongoing awareness effort that provides informational display materials and training to salon professionals to help them recognize the warning signs of abuse and help victims find assistance. “The relationship salon professionals have with their clients is so powerful, and often the salon is the only place of refuge someone suffering from domestic violence can get away to,” said Rachel Molepske, PBA manager of charitable programs. To learn more, visit probeauty.org/endabuse. —C.R.
Repêchage Hosts Congress for Salon and Spa Professionals
In July, more than 100 skincare and spa industry members from around the world gathered for Repêchage’s 15th Annual International Congress for Salon & Spa Professionals, which covered topics ranging from trends for salons and spas to the use of chemicals in everyday products.
The event began with a presentation by Repêchage president and founder Lydia Sarfati, who discussed 10 important trends for spas and salons, including a move toward the “skinification” of hair, or facial-like treatments for the hair. Clients are requesting hair spa treatments that address their strands and scalp, and are expanding their haircare regimens beyond shampoo and conditioner, Sarfati said. She also stressed that men’s treatments are gaining traction, and that businesses must cater to men’s needs.
Additionally, Dr. Jeffrey Ahn’s presentation, “The Truth About Stem Cells and Dermal Healing,” touched on the science behind stem cells and skincare, and Dr. Joe Schwarcz’s segment debunked myths surrounding science and chemicals. From organic foods to cosmetic preservatives, he emphasized that chemicals are not to be feared or worshipped—they are to be understood.
The Congress also included Sarfati’s announcement of Repêchage President’s Award winners: Behare Sahatqija of Lovella (Rising Star); Paul Mitchell The School Chicago (Rising Star); Three-13 Salon, Spa & Boutique (Day Spa of the Year); Wow! Facial Bar (Skincare Center of the Year); Tricoci University of Beauty Culture (School of the Year); and Felicia Calugar of Detroit Athletic Club (Esthetician of the Year). —C.R.
IMAGES FROM TOP: Lydia Sarfati with her husband, Repêchage COO David, and daughter, Repêchage Executive Vice President Shiri; Dr. Jeffrey Ahn discusses stem cells during his presentation at Repêchage’s Congress.