American Salon Staff
Benefiting Breast Cancer Research
The Valecta TGR 4000i ionic blow dryer, one of the latest styling tools from Ergo Research, Inc., is a hairdresser's and salon-goer's dream. The compact dryer is less than seven inches long, weighs less than 17 oz. and has an 80-mph air speed. It also has an ion generator with an on/off switch to give dry, frizzy hair smoothness and fine hair volume. But none of these advancements compare with the Valecta TGR 4000i's role in the fight against breast cancer.
Ergo is donating $15 from every purchase of the "pink ribbon" blow dryer to breast cancer research at City of Hope cancer center. "It seemed logical that we should leverage the popularity of this new dryer to ensure our successful campaign while keeping in mind that recent advances in City of Hope research give us great hopes that we will see a control or cure for breast cancer within our lifetimes," says Ergo President Robert Reed. "With the purchase of our dryer, stylists and consumers can hold a portion of this hope in their hands."
City of Hope is an innovative biomedical research, treatment and educational institution dedicated to the prevention and cure of various cancers and other life-threatening diseases, and the Valecta dryer is not the only Ergo product turning pink to help its cause. The Hot Mat, which protects surfaces from high-temperature styling tools, was originally made in black but is now being produced in pink, and all net proceeds from its sales will go toward City of Hope's breast cancer research.
The Hot Mat is made entirely of silicone, allowing it to withstand temperatures up to 600°F. The mat can also be easily washed and sanitized, and several can be placed together to cover larger surfaces.
This year, Ergo and City of Hope commemorate three years of partnership in the fight against breast cancer. Last year the company raised $20,000 from sales of its Valecta TGR 3600 "pink ribbon" blow dryer for the center.
Says Reed, "It is an honor to help others through the great work of City of Hope, as they continue to make a positive difference in lives every day." —R.C.