As Editor in Chief of American Salon, Kelley Donahue reports on all aspects of the professional beauty industry, including salon business-building strategies, seasonal hair and fashion trends, salon services and techniques, and timely issues impacting manufacturers, schools, salons and distributor principals. In addition to conducting photo shoots--one of which was the recipient of an ABBIES Award for Best Magazine Cover--Donahue also travels extensively throughout the U.S. and abroad, sourcing out new trends and representing American Salon at major industry functions and educational events.
Calling all Creatives
In all the excitement of the main stage and exhibit floor at IBS New York, it may be tempting to skip the business seminars. Don't miss them if you're interested in learning how to make more money, grow your clientele and market your services! More than 20 free classes will be offered on April 30 and May 1, featuring some of the brightest minds in the salon business world. Topics will include:
RAISING YOUR PRICES WITH NO FEAR
- LAUREN GARTLAND, PRESIDENT INSPIRING CHAMPIONS
If you need to charge more for your services but you're afraid of losing your clients, this class is for you. Gartland will discuss when, how much and how often to raise prices and how to let your clients know and keep them coming back.
HOW TO GET CLIENTS RUNNING TO YOUR DOOR
- BRIAN DUROCHER, PRESIDENT DUROCHER ENTERPRISES
If you're short on clients, you've got to get out there and bring them in. Durocher will teach you how to network, discover unique selling points to distinguish yourself from the competition and 15-second conversation starters that attract clients.
SUCCESS AT YOUR FRONT DESK
- KERI MANUEL, VICE PRESIDENT, EDUCATION STRATEGIES PUBLISHING GROUP
Are you maximizing your front desk staff? Manuel will explain how to move your staff beyond traditional receptionist thinking and focus on efficient booking, up-selling, customer satisfaction and productivity.
STRATEGIC MARKETING & ADVERTISING
- LARRY OSKIN, PRESIDENT MARKETING SOLUTIONS
If you're looking to build your brand, this class will get you started. Oskin will cover the basics and give you progressive ideas on strategic marketing through image-oriented marketing programs, calendars, advertising options, graphics, options advertorials, promotions and special events.
SALON TECHNOLOGY—TODAY'S SALON/DAY SPA OWNERS SECRET WEAPON
- ANDREW FINKLESTEIN, FOUNDER THE BEAUTY RESOURCE
If you haven't embraced technology in your salon, you're not alone. Come hear Finklestein explain the benefits of automating your business and learn how to attract new clients, improve client retention, increase retail sales, improve cash flow and more.
For more information and to register, visit
or call 800-427-4240.