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Events in the Industry, Benefits and Awards

Oribe Hosts a Stellar Education Event

Legendary hairstylist Oribe and his education team hosted Backstage 2009, a two-day event held in New York City in August exclusively for member salons in the Oribe Hair Care Network. More than 150 of the top salon owners in the country and their artistic directors attended. The educational event took place in a 10,000-square-foot photo studio at Chelsea Piers, where Oribe shared his editorial secrets for creating the hairstyles seen in some of the most iconic photographs of our time—from classic Vogue cover looks to Avedon portraits. The second day took a different turn. Salon owners worked together on topics ranging from culture to philanthropy to business. Meanwhile, artistic directors worked with models throughout the day in a series of hands-on sessions focusing on their creativity and providing exposure to new tools and new ways of thinking about hairstyling. Think of it as a hair jam in the truest sense of the word—hundreds of stylists and models, hair dryers blowing, music blaring. Armed with sketchbooks, wigs, wefts, accessories and styling products, artistic directors turned out looks that were runway-ready, while fashion photographer Carlos Ruiz took final portraits. What's more, the entire event was filmed by Bodega Pictures for a documentary. The grand finale? A party for attendees, fashion industry insiders and press. —MARIANNE DOUGHERTY



ULTA Partners with Redken's Rodney Cutler

The Salon at ULTA is bringing runway-inspired looks to women everywhere with Runway Your Way, a groundbreaking collection of one-of-a-kind hairstyles inspired by high fashion and created by celebrity stylist and Redken expert Rodney Cutler. Now women across America who visit The Salon at ULTA can choose from one of three versatile looks—Uptown Chic, a short layered cut inspired by the runway at Miu Miu; Modern Rock, a disheveled, mid-length cut inspired by looks shown at Marc Jacobs; and Urban Luxe, a wavy, feminine long cut reminiscent of looks seen at Louis Vuitton. Each look has several variations depending on the individual's face shape and personality, and each look can be styled using Redken products. "The Salon at ULTA is evolving, and the new Runway Your Way collection is just one example of how we are redefining the way a national salon chain is setting the trends," said Allyson King, vice president of salon services for The Salon at ULTA. "Partnering with such a talented hair professional as Rodney Cutler enables us to offer women everywhere the accessible and affordable cutting-edge cuts and styles they want with the convenience of The Salon at ULTA." —M.D.



John Paul DeJoria Honored at Intercoiffure America/Canada

John Paul DeJoria, co-founder of John Paul Mitchell Systems (JPMS), received the prestigious Visionary of the Year Award at the annual Intercoiffure America/Canada (ICA) Members Trend Luncheon on October 19 in New York City. DeJoria and the $900 million JPMS empire have not only broken new ground in the professional haircare industry, but they also donate millions of dollars to charity and nonprofit organizations each year. The Visionary of the Year Award recognizes extraordinary individual achievements in influencing business or creative trends in the beauty industry. "John Paul DeJoria's ongoing accomplishments in business and philanthropy are exactly what this award is all about," said ICA president Lois Christie. "The board of directors and I are truly honored to be able to recognize Mr. DeJoria's energy, generosity of spirit and business acumen." —L.M.

JOHN PAUL DEJORIA
JOHN PAUL DEJORIA

Repêchage Holds 11

th

International Congress

Lydia and David Sarfati, founders of Repêchage, hosted the 11th International Congress for Salon and Spa Professionals at New York City's Park Central Hotel. The two-day conference featured four tracks—Treatment, Salon & Spa Business, Public Relations, and Marketing and Financial Planning. There was also a presentation from Lydia and Director of Research and Development Susan Piso about Repêchage's new Hydra Dew Express Lift Moisture Mask, a noninvasive alternative to Botox. The conference concluded with the Awards Night Gala Dinner, where awards were presented to Body Sense Day Spa in Hyannis, MA (Day Spa Category), Colonial House in North Easton, MA (Skin Care Category), and Tatewari Spa in Mexico (Destination Category). President's Awards of Excellence went to Three-13 Salon, Spa & Boutique in Atlanta, GA, and Oasis Day Spa in South Weymouth, MA. —L.M.

Joico Contest Winner Receives Celebrity Makeover

Joico's recent Hair Story contest invited people to send in their dramatic tales of bad hair days; the best entries were then posted online to be voted on by the public. The winner, Eleanore Thomas of Newcastle, DE, received a trip to Los Angeles and a complete makeover with Joico Celebrity Stylist George Papanikolas, who has worked on such A-listers as Britney Spears and Megan Fox. Thomas, who described her "Elle-Fro" as a big frizzy mess, had her locks tamed and transformed, thanks to caramel highlights and Joico K-PAK Color Therapy Shampoo, Conditioner and Restorative Styling Oil. "What was life even like before the Joico contest? I can't recall," Thomas said. "The makeover was truly amazing" —L.M.



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About the Author

Lori Morris

Lori Morris

Marianne Dougherty

Marianne Dougherty