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Events in the Industry, Benefits and Awards

The Stars Come Out at Tela

Philip Pelusi hosted the red-carpet premiere of Vivienne Mackinder's latest film, Discover Your Passion, at his Manhattan salon, Tela, on the eve of IBS New York in April. The black-tie event, which was sponsored by American Salon, helped raise funds for Genie O'Malley's Movement of the Heart Foundation. The sell-out crowd included beauty industry luminaries like Aveda's Antoinette Beenders, celebrity colorist Brad Johns, Redken's Sam Villa and Kris Sorbie, Carmen DePasquale, Mary Brunetti, Richard Calcasola, editorial stylists Jimmy Paul and Louis Angelo, the National Cosmetology Association's Gordon Miller, American Salon's editor in chief, Marianne Dougherty, and Paul Mitchell's Robert Cromeans. The film is part of the I'm Not Just a Hairdresser series. To order, visit hairdesignertv.com. —M.D.

1. Brand Architects' Rick Goldberg with Great Hair's Lisa Kenna; 2. Robert Cromeans, Mary Cuomo and Gordon Miller; 3. Khalid Meniri and Antoinette Beenders; 4. DePasquale's Joe Mastalia with Carmen and Justin DePasquale; 5. Robert and Linda Lippolis with Mary and Michæl Brunetti; 6. Jimmy Paul and Louis Angelo; 7. Joyce and Richard Calcasola; 8. Genie O'Malley and Brad Johns; 9. Sam Villa and Debbie Weaver; 10. Jimmy Paul with Tela's Pegi Palagate and Philip Pelusi; 11. Vivienne Mackinder
1. Brand Architects' Rick Goldberg with Great Hair's Lisa Kenna; 2. Robert Cromeans, Mary Cuomo and Gordon Miller; 3. Khalid Meniri and Antoinette Beenders; 4. DePasquale's Joe Mastalia with Carmen and Justin DePasquale; 5. Robert and Linda Lippolis with Mary and Michæl Brunetti; 6. Jimmy Paul and Louis Angelo; 7. Joyce and Richard Calcasola; 8. Genie O'Malley and Brad Johns; 9. Sam Villa and Debbie Weaver; 10. Jimmy Paul with Tela's Pegi Palagate and Philip Pelusi; 11. Vivienne Mackinder

Future Vision Rocks IBS New York

Wella's over-the-top road show, Future Vision 08, was the icing on the cake at IBS New York in April. The event, which has been touring the country this year, was held on opening night and featured some of the industry's most exciting platform artists, including Sonya and Christopher Dove, Nick Arrojo and the Sassoon Academy. Original "Dreamgirl" Jennifer Holliday kicked things off with a knock-out performance, but there was more to come as American Idol finalist Kimberley Locke took the stage at the Jacob Javits Convention Center. Wella claimed that the show would change your vision forever, and it made good on its promise. —M.D.

CLOCKWISE, FROM TOP RIGHT: Christopher Dove, Kimberley Locke, Nick Arrojo, the Sassoon Academy, Jennifer Holliday and Sonya Dove
CLOCKWISE, FROM TOP RIGHT: Christopher Dove, Kimberley Locke, Nick Arrojo, the Sassoon Academy, Jennifer Holliday and Sonya Dove

Ultimate Beauty Companies Hosts Event

More than 50 manufacturers from Nancy's Beauty Warehouse (NBW), Exclusive Salon Distributors, and Bella Skin, Spa and Nails (SSN) were on hand to help newly formed umbrella company Ultimate Beauty Companies celebrate its first marketing campaign. At the event, it was announced that a new Mercedes-Benz would be given away to one customer at the International Salon and Spa Expo (ISSE) in Long Beach, CA. "Our vision was to create a contest to thank our loyal customers for their business and support while introducing new customers to our business," said Morad Zahabian, CEO and founder of Ultimate Beauty Companies.

Janæ Raphæl of J.Jems Communications, Cynthia Heisser of Nancy's Beauty Warehouse and Bella SSN, Ultimate Beauty Companies' Morad Zahabian, Nancy Zahabian and Exclusive Salon Distributors' Vince Dominguez
Janæ Raphæl of J.Jems Communications, Cynthia Heisser of Nancy's Beauty Warehouse and Bella SSN, Ultimate Beauty Companies' Morad Zahabian, Nancy Zahabian and Exclusive Salon Distributors' Vince Dominguez

Each $1,000 order placed will enter the purchaser into the raffle, and a winner will be selected at ISSE in February 2009. Current sponsors include Executive Level—L'Oréal Technique, Wella American Classics and Clairol Professional; Platinum Level—Babyliss, Satin Hair Color, L'avant Garde and Zotos International; Gold Level—Mizani, Stript Vegan-Paraben Free Mineral Make-Up, Freesia Hair Color, Oster, Helen of Troy; and Silver—Namaste. —K.D.

CND Designs Nails for Macy's Flower Show

In honor of the 34th annual Macy's Flower Show in New York City, CND created conceptual nail styles that represented seven fashion wonders from the 1800s, 1920s, 1950s, 1960s, 1970s, 1980s and "the future." The nail concepts, developed by skilled CND artisans and Fashion Week veterans Kristina Baune and Lulu Cooper, adorned the fingertips of mannequins showcasing ensembles made entirely of silk flowers in the six Broadway-facing windows of the flagship location. New York City-based fashion designers Phillipe and David Blond were commissioned for a second time to create the seven garden-themed couture looks, which featured more than one million flowers from 30,000-plus colorful species of plants and trees from six continents. —R.A.

CND's conceptual nails adorned the fingertips of mannequins showcasing ensembles made entirely out of silk flowers at Macy's annual Flower Show.
CND's conceptual nails adorned the fingertips of mannequins showcasing ensembles made entirely out of silk flowers at Macy's annual Flower Show.

Matrix Launches New Rewards Program for Salons

In March, Matrix introduced their new loyalty program, Matrix C.R.A.F.T. Rewards, to recognize customers' dedication to the brand. For each dollar a salon spends on Matrix products, it will earn points that can be redeemed for education, services and merchandise to help the salon grow its business. Salons can earn double points on all Matrix color purchases and bonus points on select new products. Rewards include Matrix Global Academy courses, in-salon education, professional tools, Matrix merchandising and signature apparel, backbar products and more customized options for salons that reach Elite status. —L.M.



Aveda Receives Ingredient Certification from the EPEA

In April, Aveda became the first beauty company to receive the Cradle to Cradle (C2C) ingredient certification from the Environmental Protection and Encouragement Agency (EPEA). Four key botanical ingredients—sandalwood from Australia, uruku from Brazil and rose and lavender oils from Bulgaria—met the C2C criteria, which require that the ingredients must be extracted from natural materials, provide social or economic benefits for users, and have the ability to be given back to nature after usage. The concept behind C2C is that the ingredients become part of the ecological cycle instead of being turned into waste. —L.M.

Repêchage Participates in Spa Opening

Lydia Sarfati, CEO and founder of Repêchage, attended the grand opening celebration of the new Charles David Salon & Spa in Hanover, MA. The Redken Elite Salon has a huge following. Its Norwell, MA, location was chosen as Redken Salon of the Year for two consecutive years and was named one of the top 200 fastest-growing salons in America by Salon Today for four consecutive years. At the event, Sarfati analyzed clients' skin and whipped up masks, while her team performed Repêchage anti-aging hand treatments. Guests also indulged in champagne provided by Repêchage, hors d'oeuvres, and jazz entertainment, and left with a gift bag of Repêchage and Redken products. —N.P.

Charles David Salon & Spa's Charles Dudley, Repêchage's Lydia Sarfati, Charles David Salon & Spa's David Honeycutt
Charles David Salon & Spa's Charles Dudley, Repêchage's Lydia Sarfati, Charles David Salon & Spa's David Honeycutt

Redken Announces Reinvent Your Space Contest

Redken's Reinvent Your Space sweepstakes is giving salon owners the chance to win a free salon makeover designed by Peter Millard, author of Reinventing Space: The Clear Logic to Successful Salon Design and Merchandising, a guide for setting a professional tone through salon design.

Peter Millard's book, the inspiration for the Reinvent Your Space sweepstakes
Peter Millard's book, the inspiration for the Reinvent Your Space sweepstakes

"Successful merchandising can increase retail business and drive additional traffic into salons," said Constantina Tsavekou, Redken's director of merchandising. "We're excited to help salons reach their next level of success by reinventing a new professional salon environment."

Professional salon owners can visit redken.com/reinventyourspace from July 15 to August 31 to submit application forms and salon photos or videos, as well as a 500-word essay describing why their salon needs to be reinvented. —R.A.

SoftSheen-Carson Sponsors Star-Studded Gala

On May 5, SoftSheen-Carson joined forces with Figure Skating in Harlem for the Skating With the Stars, Under the Stars gala in Manhattan. The event raised more than $275,000 for the Figure Skating in Harlem's pioneering youth development program. SoftSheen-Carson, a Guiding Star sponsor of the event, donated $25,000 in cash and almost $10,000 in products. Held at Wollman Rink in Central Park, the fundraiser attracted such celebrities as Mariska Hargitay and Christopher Meloni from Law & Order: SVU, Carson Kressley, JoJo Starbuck, The Real Housewives of New York City's Countess Luann de Lesseps and Jill Zarin, and figure skating legend—and the night's honoree—Dorothy Hamill. Guests were invited into the rink to skate alongside Hamill and other Olympic skaters, including Sasha Cohen, Kimmie Meissner, Johnny Weir and Viktor Petrenko. —L.M.

Alterna Sponsors Hawaii's Fashionista's Market

Alterna Professional Haircare recently sponsored Fashionista's Market, Hawaii's premiere shopping event, and donated a variety of haircare products that were included in 1,000 gift bags. In addition, Alterna donated Ten Voss sets to the "Project Makeover" winners, two women from the Leeward Domestic Abuse Shelter who also won a life-changing makeover.

Ten Voss collection; Alterna hair styling station at Fashionista's Market in Hawaii
Ten Voss collection; Alterna hair styling station at Fashionista's Market in Hawaii

"We think it's wonderful what Fashionista's Market is doing for these women, and we are very happy to contribute in any way we can," said Marion Johnson, vice president of marketing for Alterna. "The Ten Voss collection is so luxurious and makes every woman look and feel beautiful." The Ten Voss set includes Ten Shampoo and Conditioner, which are formulated to intensely hydrate hair and reverse the signs of aging. —R.A.

Industry Icon Robert Lobetta Retires

Robert Lobetta, vice president, global creative, at Sebastian Professional, retired in May after 22 years with the company, where he had been creative director for the past 11 years. Lobetta has earned iconic status in the industry, with a string of recognitions that include the International Legend Award by The National Cosmetology Association (2007), the AIPP Grand Trophy for Best Imagery (2006–2007), the Lifetime Achievement Award by North American Hairstyling Awards (2003), and the Special Fashion Award by the Fellowship for British Hairdressing (2000).

Robert Lobetta
Robert Lobetta

"Robert has made an indelible impact on the Sebastian brand in the industry," said Robert Jongstra, global president, P&G Professional Care. "His vision, creative passion and energy have helped inspire a generation of stylists and we greatly value his artistic contributions."

At press time, P&G had not yet named Lobetta's successor. —L.M.

Harms Stresses Planning for Success at Annual Conference

If you think it's impossible to predict the future, think again. This year, the Millennium User Group Conference, which will take place July 20 through July 22 at the Westin Kierland Resort & Spa in Scottsdale, AZ, will focus on decoding the mysteries of an unforeseeable future and planning for success in upcoming business endeavors.



"This is not just another software user group conference," said John Harms, president and CEO of Harms Software, creator of the Millennium brand. "This amazing gathering of hundreds of businesses and educators will go beyond theory. The true test of the conference will begin when they leave to go back home and implement actionable plans that lead to increased revenue and retention."

New group exercises will give attendees total freedom to share their own stories, best practices and new innovations with their peers. Harms Software will also donate a portion of the proceeds to St. Jude Children's Research Hospital. Visit millenniumugc.com for more information. —R.A.

PureOlogy Partners with the National Ovarian Cancer Coalition

PureOlogy Serious Colour Care has partnered with the National Ovarian Cancer Coalition (NOCC) as the organization's official haircare and styling partner. Throughout 2008, PureOlogy and NOCC will host NOCC & PureOlogy's Walks to Break the Silence on Ovarian Cancer in 20 cities around the United States, with a national walk in September, Ovarian Cancer Awareness month in Los Angeles.



NOCC's national spokeswoman, Eva LaRue of CSI: Miami, will be attending the national walk to help increase awareness of the work NOCC and PureOlogy are doing to educate women about the symptoms and risk factors for ovarian cancer. PureOlogy and NOCC will work together to generate support from salons and stylists, local NOCC chapter members, and consumers to increase awareness and participation for each Walk to Break the Silence on Ovarian Cancer. Additionally, PureOlogy will be on-site at each walk, distributing pre-packs containing HydateShampoo, HydrateCondition and a PureOlogy wristband to participants.

Visit pureology.com for information on ovarian cancer, including symptoms, what every woman should know about ovarian cancer, how you can help, and walk dates and locations. —C.W.

New Faces, New Bases

SALLY BEAUTY has named Paul Myrich as vice president of real estate and Susan H. Davidson as vice president, marketing. In his new role, Myrich will be responsible for managing and overseeing stores, including new store openings, closing, relocations, lease renewals, construction and store maintenance.

Paul Myrich
Paul Myrich

In her new role, Davidson will oversee strategies for advertising, direct mail, database marketing, trade shows and public relations.

Susan H. Davidson
Susan H. Davidson

ALTERNA PROFESSIONAL HAIRCARE has appointed Marta Rubenstein Harmon as director of corporate accounts. With more than 20 years of experience in the professional beauty industry, she will be responsible for the sales growth, marketing programs and management of all Alterna key accounts, as well as for acquiring new business and growing a chain sales and education team.

Marta Rubenstein Harmon
Marta Rubenstein Harmon

CND welcomes Heike Ahlers as regional sales manager for Eastern Europe and Scandinavia. In her new role, Ahlers will manage the Eastern European and Scandinavian distributor accounts and help to further implement global education programs and market-specific promotions.

Heike Ahlers
Heike Ahlers

ACTION BAG COMPANY appointed Ed Kaminski as controller and Tom Krestan as purchasing agent in the purchasing department. —N.P.

Ed Kaminski
Ed Kaminski
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American Salon Staff

American Salon Staff