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Rockin' the Hair World

TIGI nearly brought the house down when Anthony Mascolo and the TIGI International Creative Team unveiled its edgy new collection, Ricochet, to a standing-room-only crowd of hairdressers last September. Dubbed "World Release 2006," the event was staged at the Mandalay Bay Resort & Casino in Las Vegas. "We wanted to deliver an exciting program and high-impact products," said Chairman/CEOBruno Mascolo. "You can't create today's hairstyles with products from yesterday."

For the World Release 2006 grand finale, TIGI brilliantly combined a 3-D movie with a live, interactive hair show, the first of its kind in the industry.
For the World Release 2006 grand finale, TIGI brilliantly combined a 3-D movie with a live, interactive hair show, the first of its kind in the industry.

TIGI's Anthony Mascolo and Paul Joseph (foreground) join members of the International Artistic Team and their models onstage.
TIGI's Anthony Mascolo and Paul Joseph (foreground) join members of the International Artistic Team and their models onstage.

Anthony needed to stand on a chair in order to style his model.
Anthony needed to stand on a chair in order to style his model.

Anthony executes a cut onstage while Bruno Mascolo  provides running commentary.
Anthony executes a cut onstage while Bruno Mascolo provides running commentary.

In addition to catching up on the latest cutting-edge hair and makeup trends, attendees got a chance to check out the new look of Bed Head's Born Cool repackaging and several other hot new products, including S-Factor Flat Iron Shine Spray, Papaya Leave-In Moisture Spray, Smoother Operator Flattening Iron, Professional Shears and Bed Head Hook-Up Mousse Wax. Evening activities included a Sunday night concert by Los Angeles-based rock band Drive A, as well as an awards ceremony honoring five TIGI art team members. It was also announced that Danny Berumen won the S-Factor Surreal Photographic Contest.

A stylist prepares a model for the fantasy segment.
A stylist prepares a model for the fantasy segment.
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American Salon Staff

American Salon Staff