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Winning Big

The temperature wasn't the only thing heating up in New York this spring. After the opening day of IBS on April 17, the hottest party of the season took place at Crobar, where over 1,400 of the beauty industry's finest gathered to cheer, applaud, schmooze and then dance the night away at the fifth annual Stylist Choice Awards. Sponsored by Behindthechair.com, the industry's largest online community for beauty pros, the event celebrated the best in beauty products and services and featured a virtual "Who's Who" of beauty industry artists and leaders from such companies as Farouk, Goldwell, Joico/ISO, Kenra, Paul Mitchell, Redken, Shortcuts, Takara Belmont, TIGI and many more.

 A presentation of Robert Cromeans' Alternative Hair Show wowed the crowd.
A presentation of Robert Cromeans' Alternative Hair Show wowed the crowd.

For the fifth straight year, Redken Fifth Avenue took home the top honors as Best Overall Professional Products Company, and Robert Cromeans, artistic director of John Paul Mitchell Systems, won for Favorite Platform Artist. Other awards went to a broad cross-section of manufacturers, from first-time winners like PureOlogy Hydrate to such perennial favorites as Joico K-Pak (Deep or Restorative Conditioner). Turn the page for a complete list of this year's winners. Congratulations to all!



THE 2005 BEHINDTHECHAIR.COM STYLIST CHOICE AWARD WINNERS:

FAVORITE SHAMPOO: Paul Mitchell Super Skinny Daily Shampoo

FAVORITE CONDITIONER: Redken All Soft Conditioner

FAVORITE VOLUMIZING PRODUCTS: Matrix Amplify Root Lifter

FAVORITE COLOR ENHANCING PRODUCTS: ARTec Colorist Collection

FAVORITE COLOR PROTECTING PRODUCTS: PureOlogy Hydrate Shampoo & Conditioner

FAVORITE DEEP OR RESTORATIVE CONDITIONER: Joico K-Pak

FAVORITE STYLING GEL, LOTION OR MOUSSE: Paul Mitchell Sculpting Foam

FAVORITE NEW LIQUID PRODUCT: Matrix Color.smart

FAVORITE NEW STYLING PRODUCT: TIGI Bed Head Cocky



FAVORITE HAIR SPRAY: Kenra Volume Spray

FAVORITE SPECIALTY STYLING PRODUCT: TIGI Bed Head Manipulator

FAVORITE STRAIGHTENING PRODUCT (CHEMICAL): Farouk Systems CHI Transformation System

FAVORITE STRAIGHTENING PRODUCT (NON-CHEMICAL): Matrix Sleek.look

FAVORITE MEN'S PRODUCT LINE: American Crew

FAVORITE FINE OR THINNING HAIRCARE PRODUCTS: Nioxin Protectives

FAVORITE PERMANENT COLOR LINE: Goldwell Topchic

FAVORITE DEMI-PERMANENT COLOR LINE: Redken Shades EQ

FAVORITE LIGHTENING SYSTEM: Wella Blondor

FAVORITE NEW PRODUCT FOR COLOR, ENHANCEMENT OR PROTECTION: Redken Shades EQ Gold Beige Series

FAVORITE PERM: ISO

FAVORITE MULTI-CULTURAL COMPANY: Mizani

FAVORITE SHEARS: Centrix

FAVORITE BRUSH: Paul Mitchell

FAVORITE BLOW DRYER: Farouk Systems CHI Turbo

FAVORITE FLAT IRON: Farouk Systems CHI Iron

FAVORITE PROFESSIONAL MAKEUP LINE: TIGI Bed Head

FAVORITE NAIL ENHANCEMENT SYSTEM: Creative Nail Design

FAVORITE NAIL POLISH: OPI

FAVORITE SKIN CARE/FACIAL SYSTEM: Dermalogica

FAVORITE FURNITURE COMPANY: Takara Belmont

FAVORITE INDUSTRY HAIR SHOW: IBS New York

FAVORITE MANUFACTURER-SPONSORED EDUCATIONAL EVENT: Redken Symposium

FAVORITE PLATFORM ARTIST: Robert Cromeans

FAVORITE OVERALL PROFESSIONAL PRODUCTS CO.: Redken 5th Avenue

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American Salon Staff

American Salon Staff